TikTok Shop will not come to the US after rocky pilot

Date:
Wed, 06 Jul 2022 14:04:12 +0000

Description:
Social media giant TikTok is about to pull the plug on its livestream e-commerce platform following teething issues.

FULL STORY ======================================================================

Despite proving popular in Asia, TikToks own ecommerce platform is unlikely
to make its way to the US after several teething problems in the UK.

According to the Financial Times , the social media company has now abandoned plans to extend its QVC-style shopping experience to several European countries and the US due to a failure to gain traction and concerns among company staff.

Germany, France, Italy, and Spain were just some of the countries that TikTok had hoped to gain a foothold in when it comes to live, online shopping, a phenomenon which has taken countries like China by storm.

The same article reports that several influencers previously involved in the pilot scheme had decided to leave, and that the shopping platform was failing to meet targets. This is despite TikTok offering financial incentives for people to sell on the app. Selling on TikTok Shop

A 9to5Mac article highlights that almost half of the staff involved in the European trial had walked out, while a company executive in charge of TikTok Shop in Europe had to be replaced owing to comments he made with regard to maternity leave, a workers right that he didnt believe in.

Long hours, late finishes and heavy workload were just some of the reasons that staff had quit. TikTok claimed that employee shifts needed to "match customer use patterns", and that the company had attempted to avoid these disruptions to routine where possible. Read more

These are the best ecommerce hosting providers around

TikTok moves US user data to Oracle servers amid fresh privacy concerns

TikTok reportedly looking at gaming because you don't spend enough time on

the app

This news comes almost one year after the Chinese-owned company initially engaged in a partnership with Shopify , a shopping scheme that saw the likes of Kylie Jenner selling her own cosmetics line on the social media app.

Instagram has its own Shop in which users can find products recommended for them based on various data points, such as who they follow, and while TikToks attempt has been a failure this time around, its unlikely to give up on this growing market. Compare the best payment gateways and mobile payment apps available today



======================================================================
Link to news story: https://www.techradar.com/news/tiktok-shop-will-not-come-to-the-us-after-rocky -pilot/


--- Mystic BBS v1.12 A47 (Linux/64)
* Origin: tqwNet Technology News (1337:1/100)