Amazon is making its own TVs - and theyre surprisingly affordable

Date:
Thu, 09 Sep 2021 13:00:27 +0000

Description:
Amazon's first-ever TVs come with Fire TV and Alexa built-in - and they can use Echos as surround sound speakers.

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Amazon has taken the wraps off its first-ever in-house 4K TV series, called the Amazon Fire TV Omni Series, that was designed to compete with LG, Samsung and Sony televisions.

The new series of televisions will be available starting in October in 43-, 50-, 55-, 65-, and 75-inch sizes - but for now Amazon says theyll only be available in the US at Best Buy and Amazon.

What separates the Omni Series from other TVs - even the Amazon Fire TVs that were developed with Toshiba and Insignia - is a deeper level of integration with Amazons own services.

For starters, its the first Alexa Home Theater device that can use Amazon
Echo devices as surround sound speakers. In addition, the Omni comes with a built-in microphone for Alexa commands (similar to the Fire TV Cube ) and theyll offer several new commands like Alexa, What Should I Watch? that will make their debut on the Omni series. Feature-rich at an affordable price

While they wont support every new standard in 4K TVs - theyre basic LED-LCD TVs without a quantum dot filter - the Omni series does support a number of new standards including HDR10, HLG and Dolby Vision in the 65-inch and
75-inch models.

Amazon didnt specify whether the TVs will be native 120Hz with HDMI 2.1 ports (were leaning towards a no there) but they will support Dolby Atmos audio if theyre connected to an Amazon Echo Studio speaker.

More surprising, however is their cost: they start at just $409 (around 300, AU$550). That puts them in the same range as most budget TVs from the
big-name players, and you're getting a ton of features inside the box.

At launch, Amazon says youll be able to use the TV like an Alexa device to turn devices on and off, but down the road it will become a whole home
control center thanks to the all-new smart home dashboard. With it, youll be able to view security camera feeds on the TV and control groups of devices
all while watching your TV.

Finally, if you want to use your TV like a video conferencing device, Amazon says it will enable the Omni TV to work with Zoom and Alexa Calling by plugging in a webcam. (Image credit: Amazon) Analysis: Theyre going to sell like hotcakes during Black Friday and Cyber Monday

If previous years' data is anything to go by, Amazon's got a huge hit on its hands with the Omni TVs - even if they aren't the best-looking TVs ever made.

In an interview with TechRadar, Daniel Rausch, Vice President, Entertainment Devices and Services told us that, as youd expect, Amazon devices sold incredibly well over Amazon Prime Day this last year. In particular, though, the Amazon Fire TV Stick 4K outsold everything - and its not a stretch of the imagination to think the same will be true for the Amazon Omni during Black Friday and Cyber Monday .

Considering their low starting price of $409 (around 300, AU$550) and robust feature set, were expecting to see these TVs fly off the shelf er, storage facility fast.

In terms of capabilities, which is where I think customers start, youre going to find everything youd want here from 4K TV across a whole range of sizes, prices and brands. Anyone looking for a 4K TV will find the features at the price point that fit them best, Rausch said during our interview.

Another nugget from the interview is the fact that the Amazon Omni TVs will support Amazon Luna right out of the gate - meaning youll have a TV that can play some of the latest games from Ubisoft as theyre released.

Well have to wait to test them for ourselves to see how good they are - arguably the biggest question mark around the new TVs is their performance - but at this price point and Amazons clout in the TV sales business, they
could sell like hotcakes. Looking for a new flatscreen? Check out our guide
to the best 4K TVs



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Link to news story: https://www.techradar.com/news/amazon-is-making-its-own-tvs-and-theyre-surpris ingly-affordable/


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