As cash-based businesses return, UPI transaction growth rate slows down

Date:
Thu, 09 Sep 2021 09:18:43 +0000

Description:
In terms of both transaction volume and value, PhonePe continues to lead the UPI ecosystem over competitors such as Google Pay and Paytm in August.

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The months of June and July --- the peak of pandemic in India --- had seen
UPI transactions reaching record levels. With mobility restricted, UPI transactions had zoomed. But now after those days of sharp growth , things
are a bit quiet.

To be clear, there is a spike in transaction value growth, but growth in adoption of UPI has taken a dip. This is being attributed to cash-based economy returning to business after physical shops have started reopening across the country. In July, the transaction volume grew by 15% on a month-on-month basis. The corresponding number for August is a measly 10%.

For the record, as per the numbers released by the National Payments Corporation of India, UPI transactions for the month of August have been pegged at 3.5 billion, and they are, in total, worth Rs 6.39 lakh crore. e-Rupi is Indias voucher-based digital payment system Flipkart hives off PhonePe, chips in with $700 million investment - Here's why More than 6.1 billion people will use digital payments by 2023 Google Pay to support UPI payments over NFC in India - Just tap and pay PhonePe maintains its lead

Among individual digital payments platforms, PhonePe has maintained its lead in the UPI ecosystem in terms of transaction volume and value in August.

PhonePe logged in 1.6 billion transactions worth Rs 3,01,644.80 crore in August. Its archrival Google Pay registered 1.2 billion transactions worth Rs 2,44,453.05 crore. PhonePe's market share in UPI transactions is pegged at 45.64% while Google Pay sits at 34.72%. In July, PhonePe and Google Pay, respectively, had 45.94% and 34.45% market share

Paytm recorded 423.63 million transactions worth Rs 50,021.40 crore, registering a 11.91% share.

WhatsApp's show in the UPI remains lacklustre as it had 0.5 million transactions amounting to Rs 44.70 crore.

PhonePe is also the most downloaded fintech app in India in August. It had
9.5 million downloads across Play Store and App Store in August. Google Pay was downloaded 7 million times. FollowTechRadar Indiaon Twitter , Facebook
and Instagram for the latest updates



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Link to news story: https://www.techradar.com/news/as-cash-based-businesses-return-upi-transaction -growth-rate-slows-down/


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