Disney Plus just lost 700,000 subscribers, but that wont stop another price hike far from it

Date:
Thu, 06 Feb 2025 18:30:00 +0000

Description:
Disney Plus lost 700,000 subscribers to price hikes, heres why that wont stop it doing more.

FULL STORY ======================================================================Disney Plus lost 700,00 subscribers this past quarter This is the first time the service has posted a quarterly subscriber drop But the service is making more revenue than ever

Disney Plus has lost 700,000 users since September 28, 2024, likely due to price increases and its password-sharing crackdown , but I have bad news for you: thats not going to stop Disney from raising prices again. In fact, Disneys tactics have been a complete success.

At first, it doesnt look like a Disney win; after all, this would mark the first time it has posted a quarterly subscriber drop since the Disney Plus platform was launched. But this negative milestone isnt significant when you get into the numbers.

Firstly, the platform now sits at 124.6 million users, down from 125.3 million, so 700,000 represents just over 0.5% of users leaving between its quarterly reports. Meanwhile, those price rises which saw Disney Plus with ads go from $7.99 to $9.99 and the ad-free tier going up to $15.99 from
$13.99 represent a 25% and 14% hike, respectively, for each tier, so the remaining subscribers would more than cover the cost of people leaving.
(Image credit: AFM Visuals / Shutterstock.com)

But the real kicker for people hoping we could somehow convince Disney, Netflix, and the rest that price rises and password-sharing crackdowns are a bad idea is this: in researching this article, I found that Disneys
subscriber drop was from international Disney Plus users not those in the US or Canada where these significant price hikes happened. In fact, US and
Canada Disney Plus numbers rose by 800,000 this past quarter despite the
hike.

So according to Disneys earnings report , in the US and Canada, Disney Plus went from making an average of $431.2 million a month to $453.83 million, and overall, it went from $902.16 million to $940.73 million per month.

All this is to say, as loud as we all are about hating price hikes and not being able to share our passwords for free, companies are incentivized to
keep doing it because, financially, its a clearly successful strategy. So
even though Disney is expected to lose even more subscribers by its next quarterly report, dont expect it to change course any time soon and as much as I hate to say it, expect 2025 to include plenty more price hikes across
the best streaming services, and more password sharing crackdowns too. You might also like A Buffy the Vampire Slayer reboot could be headed to Hulu How to watch Super Bowl halftime show 2025 These are the best Prime Video movies to stream today



======================================================================
Link to news story: https://www.techradar.com/streaming/entertainment/disney-plus-just-lost-700-00 0-subscribers-but-that-wont-stop-another-price-hike-far-from-it


--- Mystic BBS v1.12 A47 (Linux/64)
* Origin: tqwNet Technology News (1337:1/100)