Apple Intelligence tipped to feature Google Gemini integration at launch, as well as ChatGPT

Date:
Tue, 02 Jul 2024 10:37:10 +0000

Description:
A new report claims that Apple Intelligence could feature Google Gemini integration at launch.

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At WWDC 2024 , Apple confirmed that its upcoming Apple Intelligence toolset will feature integration with ChatGPT to help field user queries that Siri cant handle on its own, and now were hearing that a second third-party
chatbot could be added to the mix.

According to Bloombergs resident Apple expert Mark Gurman , Google Gemini could join ChatGPT as one of two Siri-compatible chatbot options in Apple Intelligence. This integration could see iPhone, iPad and MacBook users given the option to use the cloud-based powers of ChatGPT or Google Gemini when
Siri is unable to answer a query on-device.

Apple will reportedly announce its collaboration with Google this fall (aka September), which aligns with the assumed launch of Apple Intelligence, iOS
18 and the iPhone 16 line.

Rumors surrounding a partnership between Apple and Google have been swirling for some time now, but many tech commentators including TechRadars own Lance Ulanoff doubted its authenticity owing to Apples historic reluctance to
bring parity between the best iPhones and best Android phones . Siri could soon feature integration with ChatGPT and Google Gemini (Image credit: Apple)

Ulanoff wrote back in March: Apple's goal with the iPhone 16, iOS 18, and future iPhones is to differentiate its products from Android phones. It wants people to switch and they'll only do that if they see a tangible benefit. If the generative tools on the iPhone are the same as you can get on the Google Pixel 8 Pro (and 9) or Samsung Galaxy S24 Ultra (and S25 Ultra), why switch?

Its a valid question, but perhaps Apple sees its additional (and so far unique) partnership with ChatGPT as the USP of its new and upcoming devices.

Theres also the question of revenue to consider. Gurman recently reported
that Apples long-term plan is to make money off Apple Intelligence , with the company keen to get a cut of the subscription revenue from every AI partner that it brings onboard.

It seems likely, then, that Apple will launch a paid version of Apple Intelligence which incorporates the premium, fee-paying features of ChatGPT and Google Gemini, respectively.

Incidentally, Gurman also reports that Apple had brief conversations with
Meta about incorporating its Llama chatbot into Apple Intelligence, but the iPhone maker allegedly decided against a partnership due to privacy concerns and a preference for Googles superior AI technology. You might also like What is Apple Intelligence? The new AI powers coming to your iPhone, iPad and Mac explained Excited about Apple Intelligence? The firms exec Craig Federighi certainly is, and has explained why itll be a cutting-edge AI for security
and privacy Apple reveals Apple Intelligence as its gambit in the personal AI arena



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Link to news story: https://www.techradar.com/computing/artificial-intelligence/apple-intelligence -tipped-to-feature-google-gemini-integration-at-launch-as-well-as-chatgpt


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