Microsofts embarrassment over Recall fiasco gets worse as Windows 11 feature becomes the butt of Apple execs joke

Date:
Mon, 17 Jun 2024 09:47:41 +0000

Description:
Apple throws shade over Microsofts big AI feature, Recall, being pulled from Copilot+ PCs.

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Apple has the proverbial knives out for Microsoft when it comes to AI,
landing a blow over the recent backtracking with Windows 11s Recall feature for Copilot+ PCs.

Youll likely have seen that Microsoft has had a turbulent time with Recall since announcing the feature, which takes regular screenshots of the activity on your PC to concoct a timeline searchable via AI a powerful ability no doubt, but one which raised a whole bunch of security and privacy question marks . So much so that Microsoft pulled Recall from the launch of Copilot+ PCs , and put it back into testing for now.

In a video clip from WWDC 24 which yes, was last week, but this footage only just surfaced on X an Apple exec pulled no punches when the subject of Windows 11s Recall feature came up. Jozs answer to Microsofts Recall failure is hilarious. pic.twitter.com/5RkRsUvb4O June 15, 2024 See more

John Gruber (a well-known Apple pundit of Daring Fireball fame) asked a question about whether Microsofts mistakes with the initial incarnation of Recall are frustrating to Apple, as it tries to build trust in its own AI product ( Apple Intelligence ).

Apples SVP of worldwide marketing, Greg Joz Joswiak, is in like a flash to clarify if Gruber means: Are we pressured by the failings of our competitors?

That gets a big laugh, and Joswiak follows up with: The answers no. Analysis: Making the most of Microsofts mistakes

Its not a surprise for Apple to land such a marketing blow, as Microsoft has very much left its guard down and is an open target right now in terms of its AI ambitions.

Microsoft making such a misstep with its key AI feature for Copilot+ PCs Recall is the ace in its Windows 11 artificial intelligence pack is pretty embarrassing. However, we are glad Microsoft has taken ownership of these mistakes and is attempting to rectify them although it doesn't really have a choice not to. There wasnt realistically any other way forward.

Gruber does make a serious point about how this could be damaging for the public trust in all manifestations of AI, though, even if Joswiak completely deflects that concern.

Fortunately for Apple, the company laid out its stall regarding tight
security and privacy emphatically with Apple Intelligence. That includes keeping as much processing as possible on-device for AI workloads, and for tasks that need more muscle and are sent online, they go to custom-built
Apple servers featuring a hardened OS, and contents not even the company itself can see (with your data being cryptographically destroyed after the AI query is dealt with).

So, in some ways this is great timing for Apple, in terms of the revelation
of Apple Intelligence, and explanation of how its watertight for security, while Microsoft appears to be blundering around with Recall.

And while we get Grubers point about wider trust issues, the hard reality is that AI is coming, and we dont see this particular juggernaut losing momentum
and if Apple is positioned as the company to trust, the one that wont play fast and loose with your data, thats going to be a very comfortable position to occupy among the tech giants out there.

Via Windows Central You might also like... Microsoft Surface and AI event: everything about Microsoft's Copilot + PC plans What is an NPU: the new AI chips explained Dont make these 5 big mistakes when using Windows 11



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Link to news story: https://www.techradar.com/computing/artificial-intelligence/microsofts-embarra ssment-over-recall-fiasco-gets-worse-as-windows-11-feature-becomes-the-butt-of -apple-execs-joke


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