Cameras are back why theyve grown for the first time in 13 years, despite
the power of iPhone and Android phones

Date:
Mon, 29 Apr 2024 16:10:12 +0000

Description:
Mirrorless and compact camera sales are on the up for the first time since 2010, despite phones packing better-than-ever cameras.

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There's life in the ol' digital camera yet. Despite phones being our number one photo-snapping devices in 2024, both interchangeable-lens cameras and compact cameras enjoyed a fruitful 2023 in Japan, with sales volume
increasing for the first time since 2010 the year Apple launched its first iPad, One Direction burst onto the pop scene, and the Burj Khalifa, which remains the world's tallest building, opened its doors.

According to research conducted by GfK Japan and shared by Nikkei Japan , digital camera sales in 2023 hit 1.2 million units in Japan alone, with a 9% increase for interchangeable-lens camera and a 6% increase for digital compacts, for a combined 7% increase. In even better news for the makers of the best cameras , sales of lenses grew by 4% too.

The numbers bucks a downward trend in camera sales since 2010, when the
market peaked in Japan at 10.4 million units, and before smartphones came to prominence. The sales growth comes despite an overall price increase of 4%, plus today's ridiculously good phones for every day photos and video, such as the iPhone 15 Pro Max, Samsung Galaxy S24 Ultra and Google Pixel 8 Pro . What can we learn from this positive news? Peak low, or a new hunger for dedicated cameras? The Nikon Zf is a superb retro camera with plenty of power under its beautiful hood. (Image credit: Future)

Despite the positive growth, digital camera sales are still a long way from the glory days in 2010 when more than 10x the number of units were flying off the shelves than in 2023. Year-on-year sales steadily decreased from 2010 to where we find ourselves today, a little over 1 million units sold in Japan. However, an upturn is only a positive thing for photography in a smartphone-dominated cameras market.

What gives? In recent years we've seen an increased demand for retro tech and analog photography , plus digital cameras trending on TikTok including the Nikon Coolpix S6900 and Fujifilm X100V . The X100V's successor was launched this year and enjoyed unprecedented pre-order numbers which suggests 2024's overall sales could exceed those from 2023 too.

All of this points to a seemingly renewed hunger for dedicated cameras. Yes, our phones are better-than-ever for snapping anything from punchy portraits
to convincing long exposure effects enhanced with superb AI editing tricks , but somehow our multi-purpose, computational photography devices don't
compare to the 'real' thing.

We want to use a dedicated camera for photos instead of a phone because it gives us focused creativity . We're sucked in by influencers who can make super-cool looking pictures with super-cool looking cameras. Of course, the other argument is that camera sales are still outgunned by phones so let's
not get too excited, and that the peak low was only ever realistically going to get better. However, the romantic in me says we're falling in love with cameras all over again. You might also like You cant buy a Fujifilm X100V in 2023 and Tiktok is to blame Film cameras are back and Pentaxs new compact could soon suck you into the analog revival Compact cameras are making a comeback as demand for Nikon Coolpix soars by over 8,000% and it's little to do with cameras



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Link to news story: https://www.techradar.com/cameras/cameras-are-back-why-theyve-grown-for-the-fi rst-time-in-13-years-despite-the-power-of-iphone-and-android-phones


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