Apple is reportedly developing its own AI servers could it be gearing up to take on Nvidia and AMD?

Date:
Wed, 24 Apr 2024 19:04:08 +0000

Description:
Apple reportedly wants to use AI to enhance its own data centers.

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Apple may again be partnering with silicon chip manufacturer TSMC to produce its own AI server processor, according to a leak from Chinese social network Weibo.

Yes, news of Apples next step into the world of artificial intelligence tools is unironically brought to you by, MacRumors reports, the Weibo user known as Phone Chip Expert, who suggests that the processor will be produced using TSMCs state of the art 3 nanometer node.

As MacRumors points out, the Weibo user known as Phone Chip Expert has form, having correctly identified ahead of formal announcements that the iPhone 7 would be water resistant and that the A16 Bionic chip would be exclusive to the iPhone 14s Pro variant. Apple AI progress

The Weibo user known as Phone Chip Expert may well be about to strike again with their clairvoyant powers, but its unclear as to exactly when Apple would formally announce such an AI processor, let alone launch it commercially.

In an increasingly AI-crazed world driven by data centers, it doesnt surprise us that Apple are striving to be self-sufficient in its cloud computing processes.

Apple is a behemoth large enough to run its own data centers, and as generative AI tools, such as Apples own upcoming on-device large language model (LLM), increasingly trickle down to B2B and consumer audiences, it may as well exert as much control and oversight as possible over how that processing is done.

Its clear that Apple have designs in the AI space (blech), and supposedly
even have credible ideas about it might improve our lives, but neither we, you, or the Weibo user known as Phone Chip Expert will truly know what those are until, probably, the companys Worldwide Developers Conference (WWDC) in June. More from TechRadar Pro More than half of Americans have tried generative AI already Microsoft unveils mini-model AI for small businesses Apple wants businesses everywhere to use Vision Pro, says the wearable tech enhances everyday productivity



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Link to news story: https://www.techradar.com/pro/apple-is-reportedly-developing-its-own-ai-server s-could-it-be-gearing-up-to-take-on-nvidia-and-amd


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