Get ready your Google Workspace subscription is about to see an unwelcome price hike
Date:
Tue, 13 Feb 2024 13:12:53 +0000
Description:
Existing Google Workspace users are getting the same price hike that new customers got last year.
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Google Workspace has confirmed it will be implementing price increases
across its plans very soon, in news that was expected but will still pain users.
The news follows an announcement back in March 2023 that revealed a 20% increase across all Business tier plans.
Back then, the changes were only applicable to new customers, however
existing customers are now being faced with the same price increases, according a new report by 9To5Google . Google Workspace price goes up by 20% for all
Pricing for the Business plans stands at $7.20 for Starter, $14.40 for Standard, and $21.60 for Plus, marking a pretty considerable jump up from the previous pricing of $6, $12, and $18, respectively.
Enterprise plans are also not exempt from the adjustments, which started to roll out in 2023. Pricing is set on a number of variables, including the number of seats and the services required, but hikes of 38% and 54% have been recorded by some customers (via 9To5Google ).
While Google had already previously announced the adjustments, the actual implementation for existing customers has caught some subscribers off-guard.
The company has also been working to adjust its pricing in order to better align local currencies to the cost of its products, aligning exchange rates
to the US dollar.
Moreover, Google isnt the only company rising prices for its customers. Many digital service subscriptions have gone up in price, including the consumer-focused Apple One plan, which went from $29.95 to $32.95 in late 2022, and again to $37.95 in late 2023, marking a 27% increase overall.
Ring, the maker of popular video doorbells, has also been in the new recently over its price hikes, which see UK customers paying up to 43% more per year (via the BBC ).
TechRadar Pro asked Google to confirm its current pricing strategy for existing customers, but the company did not immediately respond. More from TechRadar Pro Check out our roundup of the best free office software Weve listed the best productivity apps and the best online collaboration tools Google Workspace reveals just how much using its Duet AI will cost your business
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Link to news story:
https://www.techradar.com/pro/get-ready-your-google-workspace-subscription-is- about-to-see-an-unwelcome-price-hike
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