Google Cloud is ending data transfer fees for good

Date:
Fri, 12 Jan 2024 12:00:00 +0000

Description:
Google has removed data transfer fees for its business cloud customers as its rivals face scrutiny from antitrust regulators.

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Google has declared cloud switching just got easier by removing data transfer fees for anyone looking to change providers.

The company says the change, effective immediately and applicable globally,
is a testament to Google Cloud's commitment to support[ing] a thriving cloud ecosystem that is open, secure, and interoperable.

The initiative aims to empower businesses with the added flexibility to adapt to evolving needs, enabling them to transition or adopt a multicloud network. Google Cloud makes migrating free

In the announcement, Amit Zavery, GM/VP, Head of Platform at Google Cloud, threw a blow at Microsoft:

Certain legacy providers leverage their on-premises software monopolies to create cloud monopolies, using restrictive licensing practices that lock in customers and warp competition.

Microsoft has been in the news for several months over alleged
anticompetitive business practices which make it expensive and technically difficult for customers to switch providers, attracting the attention of EU antitrust regulators.

Zavery also throws shade at AWS, which is said to be significantly more expensive than key rivals.

The announcement continues: Customers should choose a cloud provider because it makes sense for their business, not because their legacy provider has locked them in with overly restrictive contracting terms or punitive
licensing practices.

Clearly, Google Cloud is campaigning for a better experience for all cloud customers, but its worth noting that the company has a much smaller market share compared with Microsoft Azure and Amazon Web Services.

Mounting the pressure on its rival businessmates could, in turn, help Google attract more customers and boost its market share. More from TechRadar Pro Check out our roundup of the best cloud hosting providers Google Cloud just fired a major volley at AWS as the cloud wars heat up Want to move your data online? These are the best cloud storage and best cloud backup tools



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Link to news story: https://www.techradar.com/pro/google-cloud-is-ending-data-transfer-fees-for-go od


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