Nvidia, you can cut RTX 4090 stock all you want, it wont make me buy an RTX 4080

Date:
Tue, 21 Feb 2023 13:05:55 +0000

Description:
Bad news, gamers: Nvidia might be throttling supply of RTX 4090 GPUs to try and shift more RTX 4080 cards

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According to well-known YouTube channel (and occasional GPU news leaker) Moores Law Is Dead, Nvidia may be limiting its supply of RTX 4090 graphics cards in an attempt to boost the lackluster sales of its little brother, the RTX 4080.

Now, this obviously hasnt been confirmed by Nvidia, but it wouldnt be
entirely surprising. If true, its bad news for everyone involved: as we noted in our RTX 4080 review , its really not a great GPU once you consider the price tag. MLID concurred, describing it in a recent video as the last card
in the Lovelace lineup that anybody wants.

RTX 4080 stock has done much better than the flagship GPU, with 4080 models available at various retailers at or slightly above retail price something that certainly lends credence to MLIDs claims. Meanwhile, the RTX 4090 is still difficult to find at a reasonable price, and we can expect this to get even worse if the leaks are accurate.

The RTX 4090 is an absolute beast despite its high price, making it the de facto best GPU on the market right now for high-end workloads like 8K gaming and 3D rendering. More mainstream consumers might consider the 4080, but really would be better suited with the more sensibly-priced RTX 4070 Ti (or the incoming RTX 4070, which might arrive with multiple variants, though I hope it doesnt ). Analysis: Nvidia should cut its losses and focus on supplying the cards people actually want

The thing is, if I was in the market for a new GPU, this news wouldnt make me jump to buy an RTX 4080 instead. If anything, Id probably jump ship entirely and buy the excellent AMD Radeon RX 7900 XTX , which currently sits at the
top of our best graphics cards leaderboard.

After the major fiasco surrounding the RTX 4080 reveal and the subsequent rebranding of the 12GB model into the RTX 4070 Ti, Im concerned that Nvidia
is burning consumer goodwill like firewood right now especially given how hard the company is going on its omniverse nonsense , something the average consumer wont give two hoots about.

Im sure Nvidia never intended to reveal that it was throttling RTX 4090 stock (if MLIDs three separate sources are to be believed), but its still a shady move. Why not accept that the 4080 wasnt the product people wanted, and push forward with producing more 4090s and getting the budget-friendly RTX 4060
and 4050 to market?

Its not exactly an uncommon strategy for any sort of tech manufacturer to limit the supply of a popular product in order to shift unsold units of a different but similar item, but it feels particularly disingenuous here. I cant in good conscience recommend the RTX 4080 to anyone in a world where the 4090 and 4070 Ti (and heck, even the RTX 3090 ) exist. Nvidia, it might be time to let this one go.



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Link to news story: https://www.techradar.com/news/nvidia-you-can-cut-rtx-4090-stock-all-you-want- it-wont-make-me-buy-an-rtx-4080


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