The iPhone 15 will reportedly cost more than the iPhone 14 heres why

Date:
Mon, 12 Jun 2023 09:47:13 +0000

Description:
Apple will reportedly hike the price of the iPhone 15 line, owing to
increased production costs.

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Bad news, Apple fans: the iPhone 15 is expected to cost more than its predecessor when it launches in September this year.

Thats according to analyst Dan Ives, who recently told CNBC that he expects the average selling price (ASP) of Apples next-generation iPhones to be
higher than last years equivalent figures. For context, the iPhone 14 starts at $799 / 849 / AU$1,339, while the iPhone 14 Pro whose successor, the
iPhone 15 Pro , has already been the subject of price hike rumors starts at $999 / 1,099 / AU$1,749.

If accurate, a series-wide price increase for the iPhone 15 line would mark the first of its kind in the US since 2017. International markets have seen price increases as recently as last years iPhone 14 line, owing to heightened VAT (value-added tax) costs.

So, why might Apple be preparing to hike the price of the iPhone 15 line across the board? The most likely reason is production costs. According to
one prominent leaker , the iPhone 15 will be 12% more expensive to produce than the iPhone 14, while the iPhone 15 Pro will be a whopping 20% more expensive to produce than the iPhone 14 Pro. Compared to the iPhone 14
series, the production cost of the iPhone 15 base model is expected to increase by around 12% and the iPhone 15 Pro model by around 20%.TSMC fab price hikes may be the main culprit pic.twitter.com/GovuLF27WC April 26, 2023 See more

Its hard to pinpoint exactly why these devices are going to cost Apple so
much more to build than their predecessors, but its no secret that energy,
raw material, and labor costs have been rising globally due to various economic factors. And if Apples new iPhones cost the company more money to produce, theyll almost certainly cost consumers more money to buy.

That said, Ives doesnt expect these price increases to hinder sales of the iPhone 15 line. In fact, he predicts that the iPhone 15 could be Apples best-selling iPhone in years , since roughly 250 million iPhones have not
been upgraded in over four years.

The launch of the iPhone 15 and its siblings could therefore prove a trophy case moment for Apple, Ives explained to CNBC, adding that a boost in revenue from Apple Services will put the company in a massive position of strength going into 2024. Image 1 of 4 The iPhone 15 Pro could look something like
this (Image credit: 9to5Mac) Image 2 of 4 iPhone 15 Pro and iPhone 15 Ultra renders obtained by 9to5Mac (Image credit: 9to5Mac) Image 3 of 4 iPhone 15
Pro and iPhone 15 Ultra renders obtained by 9to5Mac (Image credit: 9to5Mac) Image 4 of 4 iPhone 15 Pro and iPhone 15 Ultra renders obtained by 9to5Mac (Image credit: 9to5Mac)

Apple CEO Tim Cook has already admitted that he believes consumers are
willing to really stretch to get the best they can afford in [the smartphone] category, so its not hard to imagine the company betting big on the blind loyalty of its fanbase with the iPhone 15 line.

In any case, well know for sure whether the iPhone 15 will cost more than its predecessor come September, when Apple unveils its next line of best iPhones
. For our thoughts on how these devices might stack up, check out our speculative comparisons between the iPhone 15 vs iPhone 15 Pro , iPhone 15 vs iPhone 14 , iPhone 15 Pro vs iPhone 14 Pro and iPhone 15 Pro vs iPhone 15 Ultra .



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Link to news story: https://www.techradar.com/news/the-iphone-15-will-reportedly-cost-more-than-th e-iphone-14-heres-why


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