Dont get excited for an Apple Reality Pro price bait and switch at WWDC

Date:
Mon, 05 Jun 2023 16:46:44 +0000

Description:
Apple VR's headset, which rumors suggest will be called the Reality Pro,
might 'only' cost $2,000 according to leaks, but that's still expensive.

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Apples WWDC 2023 event is about to start, and its looking like itll include our first look at the Apple VR headset rumored to be called the Reality Pro. While numerous leaks have already teased several impressive aspects of the device, the sky-high price tag will likely still be a problem for many prospective purchasers.

The Apple headset may boast beautiful displays, powerful chips, and a slew of innovative features, but itll reportedly cost you $3,000 (around 2,200 / AU$4,400) significantly more than any of the best VR headsets weve tested. This detail has been a massive turn-off for Apple fans who are hoping to get their hands on the eagerly-anticipated device.

Perhaps thats why weve seen a few leaks suggesting that Apple might be planning a bait and switch, with the headsets leaked price being higher than the actual price. According to some reports, the Apple VR Reality Pro (or whatever it's called) may only cost you $2,000 (roughly 1,600 / AU$3,000).

But before anyones gets too excited, wed highly suggest taking this new info with a large pinch of salt. Reality check

In fairness, some kind of price change for the Reality Pro is not out of the question, as Apple has done something similar before. The original iPad was tipped to have a price of $800 to $1,000 (via Apple Insider ), before Apple unveiled its actual starting cost of just $499. But dont get your hopes up that history will repeat itself today.

For one, the leaks weve seen teasing a $2,000 price are sketchy at best, from sources with mixed track records.

Additionally, even if Apple does sell the Reality Pro for $2,000 we wouldnt call that a win. Yes, its cheaper than $3,000, but its still twice as expensive as the Meta Quest Pro , and four times the cost of the newly announced Meta Quest 3 . Selling the headset at $2,000 wouldnt solve the Reality Pros affordability issues, but would heavily impact its profitability
making the situation something of a lose-lose for Apple.

We don't have long left to see what Apple officially announces for the headset, but for now, we'd recommend that you temper your expectations, and set your sights on its second-generation Apple headset, which is expected to be more affordable .



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Link to news story: https://www.techradar.com/news/dont-get-excited-for-an-apple-reality-pro-price -bait-and-switch-at-wwdc


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