Netflix can hold off Disney Plus until 2026, new research suggests

Date:
Tue, 24 May 2022 12:36:40 +0000

Description:
New research suggests that Disney Plus won't eclipse Netflix for total subscribers until at least 2026.

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It looks like Netflix may weather the streaming storm, after all.

As reported by Deadline , new research conducted by UK data firm Omdia suggests Netflix will remain the worlds most popular streaming service until at least 2026. Disney Plus will continue to grow at a faster rate, the
company predicts, but wont eclipse its biggest competitor as soon as previously thought ( other analysts had forecast a Disney Plus ascendancy by 2024).

Netflix lost 200,000 subscribers between January and March of this year, a figure thats expected to exceed two million come the end of June. But, according to Omdia, the streamer will enjoy a small reversal of fortune to boast around 260 million subscribers to Disney Plus 240 million in 2026.

The new research will come as a welcome reprieve for Netflix amid customer frustrations around its unpopular price increases , waning content quality
and creative cancel culture .

Omdias findings dont predict a dramatic change in trajectory for the company they suggest the Netflix subscriber base will only grow by around 40 million in the next four years but the data nonetheless points towards a lengthy
stay of execution.

For clarity, Netflix and Disney Plus recorded, in March 2022, total
subscriber numbers of 221.6 million and 137.7 million, respectively. (Image credit: TechRadar)

Omdia also predicts that, by 2026, HBO Max and Prime Video will both serve around 150 million subscribers, with Peacock and Paramount Plus the next two most popular streaming services on the block. Dont sleep on the
re-subscribers

As well as indicating trends specific to individual streaming services,
Omdias findings also shine a light on an often underreported metric of industry-wide health: re-subscribers.

According to the firm, 45% more streaming services were canceled in the UK over the past 12 months, but re-subscriptions rose by an almighty 84%. Theres no knowing whether the same trend has taken hold globally, but, as Deadline reports, the data does show that higher churn doesnt necessarily mean subscriptions are being ditched altogether.

In fact, the number of subscriptions to on-demand video services actually
grew by 11% in the UK last year, suggesting that the rising cost of living isnt impacting streaming habits as much as many first thought.

At a presentation announcing the findings, Omdia Senior Director Maria Rua Aguete said: In terms of dealing with rising costs, consumers prefer to cut other expenses than their own entertainment at home. In fact, as [our] survey reveals, cuts in other spending has allowed them to subscribe to extra services.

Perhaps, then, re-subscriptions will upend Netflix's negative subscriber
curve in the coming months if, that is, the streamer can prove itself a service worth coming back to. 3 things Netflix must learn from Disney Plus to keep hold of subscribers



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Link to news story: https://www.techradar.com/news/netflix-can-hold-off-disney-plus-until-2026-new -research-suggests/


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