Instagram teases quirky, new, eye-catching font as part of identity shift

Date:
Mon, 23 May 2022 21:30:08 +0000

Description:
Instagram changes include a new font, new layout options, and an animated logo.

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Instagram is rolling out new brand identity materials for users and influencers to use as part of a visual refresh that it hopes will foster creativity in the platforms various communities.

The refresh is split into three parts: a brand new font for the app called Instagram Sans, a new layout and design system, and a new logo with moving gradient colors. Admittedly, its a little confusing as to how users and creators are meant to use the moving gradient logo, but it appears to be a beacon of sorts to bring more eyes to content. Eye-catching content

Speaking of eye-catching, Instagram Sans was created for that very purpose. It's the platforms new global font, which was inspired by the Instagram logo itself. Instagram said it worked with experts to make sure the font works
with all types of languages, including those that dont use letters such as Japanese and Arabic. Instagram Sans sports a circular motif thats supposed to invoke friendliness. You can play with Instagram Sans on the platforms
website where you can check out the various sub-fonts like Sans Script and Medium.

The new layouts appear to break Instagram's current design boundaries, creating borderless collages in both portrait and landscape. There are four layout options (1:1, 4:5, 9:16, and 16:9) that you can experiment with and
fit as much as you want in them. And its not restricted to images as youll be able to include Reels videos and Stories. Creators can also add product links to these layouts.

Instagram has a layouts page where you can get a closer look at the feature. We asked Instagram how users can share these images and if they can be posted on their own accounts. Unfortunately, they never got back to us.

The moving gradient , as stated earlier, is simply a beacon that you can find on various parts of Instagram. It can be found in Create mode, the rings around an Instagram Story, and as a sticker on Stories. Growing its audience

We also asked Instagram when can people expect these features to roll out,
but we were met with silence. What can be said with some confidence is that this is all probably a part of Instagrams plan to go after TikToks audience.

The layout feature will be full-screen, and back in early May , the platform announced that its testing out a new vertical feed that takes up the entire display. It remains to be seen if chasing after TikTok is the way to go in
the long term. Instagrams new font and layouts are certainly interesting, but its up to the users to decide if theyre worth keeping.



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Link to news story: https://www.techradar.com/news/instagram-teases-quirky-new-eye-catching-font-a s-part-of-identity-shift/


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