Meta fined 390M over GDPR breaches for its ad and data handling practices

Date:
Thu, 05 Jan 2023 14:17:39 +0000

Description:
Meta has three months to make its data collection practices legal in Europe, or it may have to consider leaving the European Union.

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European Union (EU) regulators have found that the way Meta uses targeted advertising across Facebook and Instagram is illegal in the region, and has issued both services with fines totalling 390 million.

A statement given by Irelands Data Protection Commission (DPC) claims that
the company has three months to change up its advertising practices or face further action.

The DPC rejected the notion that, by signing up to Facebook and Instagram, users agree to receive personalised ads based on their data. Meta and data privacy

As such, one of the core changes Facebook are likely to make is to offer European users an opt-in for the use of the data to serve ads, according to Max Schrems, the honorary chair of the privacy advocacy group Noyb.

In its original ruling, the DPC agreed with Metas legal argument that user participation forms a contract, but now claims that its bound by the recommendations of the EUs European Data Protection Board (EDPB).

This is a change of tune for the DPC, but its still, mostly, in Metas corner. In the same statement, it claimed that it was seeking a ruling against
further EDPB pressure to compel the Commission to investigate all of Metas data processing practices across Facebook and Instagram.

Still, Schrems is confident that the planned opt-in will provide the means
for vital and transparent consent to be given for Meta, and other tech giants operating in Europe, to collect European user data. Read more

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This is a huge blow to Metas profits in the EU, he claimed. People now need
to be asked if they want their data to be used for ads or not. They must have a yes or no option and can change their mind at any time. The decision also ensures a level playing field with other advertisers that also need to get opt-in consent.

However, Its unlikely that this is going to be an open and shut case, Meta
has said that its disappointed with the decision, plans to appeal, and believes that it will not come to providing users with an opt-in for data
use. Heres our list of the best data visualization tools right now

Via Politico



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Link to news story: https://www.techradar.com/news/meta-fined-euro390m-over-gdpr-breaches-for-its- ad-and-data-handling-practices


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