Sony is right to not announce any new TVs at CES 2023

Date:
Wed, 04 Jan 2023 13:40:15 +0000

Description:
Sony is right to focus on PlayStation VR 2 and its electric vehicle at CES 2023 instead of boring TVs.

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Each year CES introduces us to a batch of weird and wonderful gadgets, but
for every odd chewing dog robot there are the more normal announcements like new TVs from Sony, LG, and the like. This year, thats not going to be the
case for Sony at least, as the brand has said that it wont be revealing any TVs at CES 2023 .

Thats right. Instead of revealing the successor to last years Sony XR-A95K TV
the brands first-ever consumer-friendly QD-OLED display Sony will instead
be focusing on its upcoming PlayStation VR 2 headset as we expected and seemingly a car . At least based on the image used for its upcoming CES 2023 conference live stream .

In a statement to The Verge , a Sony spokesperson revealed that Sony will not be sharing any TV details during CES 2023. In a later statement to FlatPanelsHD , Sony divulged that it would host a separate event for its TV announcements later this Spring (i.e. March, April, or May). (Image credit: Sony)

This news is certainly a shocker Sony making a TV announcement is basically the free square in CES bingo but ditching TV announcements seems like the right idea this year. Out with the old, in with the new

As brands like Sony and Apple start to branch out into new tech sectors with their VR and electric vehicle efforts they need to make sure they give their products room to thrive. Ive previously said that Apple should announce its long-awaited Apple XR headset at its own dedicated event or a less consumer-focused conference like WWDC as theres a good chance the device would get somewhat lost in the noise if it launched alongside a new iPhone or MacBook.

Similarly, considering how much hype Sony can drive around its incredible TVs (especially its recent five-star review-worthy QD-OLED efforts) its PSVR and EV announcements likely wouldnt get as much attention as they deserve. Thats not saying theyd be completely ignored, but its easier to get excited by and understand Sonys TVs as theyve been consistently impressive for the past few years whereas Sonys VR and EV track record is much shorter if not non-existent. Its hard to look forward to something that might be utter
trash.

On that point, theres another good reason to swap its TVs for VR and EVs: the in-person CES 2023 attendees.

VR is really hard to sell in a trailer. I cant tell you how many experiences Ive dreaded playing after watching a trailer before actually putting my headset on and realizing the game is actually a blast. Its the same with my friends and family, they go on about how uninterested they are in VR before giving it a go and then messaging me days later about which headset they should buy spoiler its the Oculus Quest 2 . The PSVR 2 headset will need to prove it's better than all of its rivals (Image credit: Sony)

For Sony, CES 2023 gives it the perfect opportunity to get its new headset in front of writers, reporters, and influencers who can then go away and
describe how impressive its next-gen hardware is. Similarly, the attendees could also try out Sonys new car though it might still be too early for people to take it on a test drive. Instead, they might just have to marvel as it sits stationary on the show floor.

TVs have to be tested in person too so we can verify the performance is as impressive as Sony promises but, frankly, conference show floors arent great for more than a brief first impression. The crowded, noisy and slightly
smelly spaces are a far cry from the living room environment most of us have our home entertainment setup. Thats why we may post a hands-on review based
on our initial tests with a TV from an event, but wait until weve used it in its intended environment to upload our full-rated review.

Also, its not like Sony wont be launching any TVs in 2023, it just wont be announcing them at CES. Its already said that its TV lineup will be featured at an upcoming event in the next few months, so its not like we have too much longer to wait until we know what displays it has ready for us. As soon as we find out well be sure to share the details with you as well as our thoughts
on its 2023 screens.

Cant wait for Sony to launch its new TVs? Check out our picks for the best
TVs that you can buy today.



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Link to news story: https://www.techradar.com/news/sony-is-right-to-not-announce-any-new-tvs-at-ce s-2023


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