Amazon Prime Video eyes sports keenly: To live-stream WNBA games in India

Date:
Thu, 19 Aug 2021 13:18:30 +0000

Description:
Enhancing its portfolio of live sports streaming, Amazon Prime Video and the Womens National Basketball Association (WNBA) have announced that Prime Members in India can live-stream WNBA games during the leagues 25th season that is underway.

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Amazon Prime Video may be making all the right moves on the films and web series front in India. Whatever it has touched in recent times seems to be working. But it sure knows that the OTT market in India, as it is evolving today, is not just about film-based entertainment. Sports needs to be part of package. Live sports, to be precise.

In this direction, it has already bagged the rights to stream live international cricket content from New Zealand in these parts . And it has also lined up plans to bid for IPL rights as and when it is up for renewal again.

Amazon Prime Video is, of course, no one-trick pony. It is looking at other sports, too. Basketball is in its radar now.

Amazon Prime Video today announced that it would live-stream select matches from the popular 12-team Womens National Basketball Association (WNBA) games during the leagues historic 25th season. As it happens, the next match of the season is on Saturday, August 21 between New York Liberty and the Seattle Storm. Amazon miniTV to premiere 'Kaali Peeli Tales' - It needs no subscription Amazon Prime Video inks deal with actor Suriyas 2D Entertainment Six games to be streamed this season

Amazon Prime Video has gotten into a multi-year agreement with the WNBA in
May 2021. The deal gives Amazon Prime Video exclusive streaming rights in India to select league games each season of the agreement.

The deal marked Amazon Prime Videos first acquisition of exclusive streaming rights in India to a womens professional sports league. Amazon Prime Video members in India will have exclusive access to six games from the second half of the 2021 WNBA season. The six games from WNBA that will be streamed live
in India this season. (Image credit: Amazon Prime Video)

Further, the WNBA games will mark the first live sports streaming experience for Prime Video viewers in India.

For the viewers who have missed out on the previous games, an entire replay will be available on the app in English.

Sunny Malik, Head of Global Content and Media Distribution, NBA India, said "the collaboration will provide easy access to the games, expand our visibility and reach in the region and educate fans further about one of the most popular sports leagues in the world. Want to know about the latest happenings in tech?FollowTechRadar Indiaon Twitter , Facebook and Instagram !



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Link to news story: https://www.techradar.com/news/amazon-prime-video-eyes-sports-keenly-to-live-s tream-wnba-games-in-india/


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