If Apple thinks it can sell me a new MacBook Air every year like it's an iPhone, I have bad news

Date:
Mon, 06 Mar 2023 12:16:42 +0000

Description:
Apples plans to release new MacBook Airs as an iPhone-like yearly upgrade could backfire.

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A new report from a respected Apple insider suggests that the company is planning to release a spate of new Macs and MacBooks in 2023, including a Mac Pro, iMac and two MacBook Airs.

While rumors of a new iMac and Mac Pro make a lot of sense, since those are two products that havent been updated for a while, the suggestion that there will also be new MacBook Airs so soon after the MacBook Air (M2, 2022) released is more troubling.

Lets start with the good news (assuming this report is accurate). Mark
Gurman, writing for Boomberg , claims a 24-inch iMac 2023 is in an advanced state of development. Keeping the same design (including the popular color schemes) as the previous iMac (24-inch, 2021) , this new version will apparently get an update to its hardware, with the M1 chip of the 2021 model upgraded to the M2 or even an unreleased M3 chip.

According to Gurman, there will also be other internal changes, mainly to the layout of components. While he doesnt speculate, this could be to help
improve airflow to keep the new hardware cool.

As I mentioned, that all makes sense. With the last iMac coming out two years ago, and the M1 having been superseded by the M2, it now feels like the right time to update the iMac especially as Gurman suggests we wont see the new iMac on shelves until the latter half of this year. (Image credit: Brittany Hosea-Small/ AFP/ Getty Images) Finally, a Mac Pro could be on its way

Gurman also says that Apple will finally release a new Mac Pro in 2023, and that it will be the first of Apples super-powerful desktop workstation PCs to be powered by Apples own chips, after it parted ways with Intel .

Again, this makes sense, as the Mac Pro is one of the few Mac products (alongside the 27-inch iMac and iMac Pro) that has yet to have a new release powered by Apple silicon. With the last Mac Pro released in 2019, its a product that really feels like it could do with an update.

The rumors suggest it will also feature an incredibly-powerful M2 Ultra chip, with 24 CPU cores, 76 GPU cores, and support for up to 192GB of memory.

Weve not heard anything about an M2 Ultra chip, but if Apple employs the same design as the M1 Ultra (which debuted with the Mac Studio in 2022), it will likely be two M2 Max chips joined via an ultra-fast connection to essentially make one large, incredibly powerful chip.

I can definitely see this happening, and a new Mac Pro would be an ideal product for a chip of this calibre. So far, Gurmans rumors about Apples 2023 Mac plans sound promising. However, theres also some news that Im less happy about A yearly MacBook Air? No thanks

According to Gurman, Apple is also planning on releasing not one, but two MacBook Airs in 2023. This news is more puzzling, given that the latest
model, the MacBook Air (M2, 2022), is less than a year old, and came with a major redesign and new M2 chips.

According to Gurman, Apple will release a new 15-inch MacBook Air this year. While Im not too convinced that a MacBook Air with a larger screen will be something many people are asking for (part of the appeal of the MacBook Air
is how thin and light it is, and a larger screen may impact its portability), at least a model with a larger screen would differentiate it from last years model.

However, Gurman suggests that there will be a new 13-inch MacBook Air coming out in 2023 as well, likely with an M3 chip. This is where I start to get concerned, as such a move would mark a switch to a yearly upgrade cycle for Apple's M chips. The M1 came out in 2020, and the M2 debuted in 2022, and
that felt a reasonable gap. However, in my experience, the M2 chip didnt
bring a generational leap that would have made people who owned an M1-powered Mac, such as the MacBook Air (M1, 2020) feel the need to upgrade, and that will likely be even more the case if Apple switches to yearly upgrades.

I can see why Apple may be attracted to this. The MacBook Air is a big success, and the company has been releasing new, updated, iPhones every year for ages. However, while some people may be okay with the idea of their
iPhone becoming outdated after 12 months, a similar schedule may not go down too well with MacBook owners.

There will almost certainly be people who bought the MacBook Air (M2, 2022) who will feel a bit put out if Apple releases an updated M3 MacBook Air so soon after, especially if Apple launches it with a barrage of claims about
how much better the M3 is compared to the M2.

This yearly cadence could have impacts on Apples other Macs too as Gurman suggests, if the M3 launches at WWDC 2023 (a year after the M2 launch), the
M3 Pro and M3 Max would appear in 2024 in new MacBook Pros.

That could end up annoying even more people, as people invest in top-of-the-range MacBook Pros on the assumption that they will remain cutting-edge for a while. Of course, the release of M3-powered versions
doesnt make their M2 purchases obsolete, but it probably wont go down too
well either.

So, if Apple thinks that because it can release yearly updates of its
iPhones, it can do the same with MacBooks, I wouldnt be so sure. I definitely wont be upgrading every year, and I also wont enjoy feeling like my expensive new MacBook is outdated after less than a year.



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Link to news story: https://www.techradar.com/news/if-apple-thinks-it-can-sell-me-a-new-macbook-ai r-every-year-like-its-an-iphone-i-have-bad-news


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