Amazon event 2021: heres what to expect on September 28

Date:
Sat, 25 Sep 2021 06:00:55 +0000

Description:
With less than a week remaining until the Amazon event, weve put together a comprehensive guide to the event along with our predictions for whats to come.

FULL STORY ======================================================================

September has been a busy month for the tech world. In the short span of just 30 days weve had a Canon event for the Canon EOS R3 , an Apple event
featuring the iPhone 13 and Apple Watch 7 , and now the month will end with
an Amazon event on September 28.

The difference between what Amazon has planned, however, is that it wont be available to members of the public only the international tech press will have access to the livestream.

The good news? TechRadar is on that list, which means well be able to get you as close to the action as possible with up-to-the-minute products news and tentative first-looks at all of Amazons upcoming wares.

What youll find below are our predictions for the event as well as pertinent information youll need to know if you want to follow along with us on September 28. September Amazon event: when is it and what time is it?

Due to the ongoing Covid-19 pandemic, Amazon has chosen to hold its annual event in a virtual format. The catch here is that the livestream of the event is only available to members of the media, and itll be hard to find a
publicly available livestream.

That said, many outlets including TechRadar will have an up-to-date liveblog and up-to-the-minute news coverage of the event as soon as it kicks off on Tuesday, September 28th at 12PM EST / 9AM PST / 5PM BST.

The event will likely last between one to two hours, and were likely to hear all about Amazons newest products ahead of the two most popular shopping days of the year, Black Friday and Cyber Monday 2021 . Amazon event: what do we expect to see there?

While an Amazon device-focused event may not have the same sex appeal as
other industry events, Amazon really pulls out all the stops for its annual parade of products.

In previous years, this is the place weve seen upgrades to the Amazon Echo, Amazon Echo Show and Amazon Echo Dot smart speakers but also some more eclectic surprises like the Alexa Wall Clock, Echo Frames and the Amazon
Smart Microwave.

In addition to all the hardware thats on display, Amazon also uses its annual event to talk about the latest software and services its rolling out to customers. Last year, we got Amazon Luna Amazons answer to Google Stadia and Microsoft xCloud as well as a number of quality-of-life enhancements for Alexa like nationwide calling.

Predicting whats going to be on display, therefore, isnt easy but well still take our best stab at what well see on September 28. (Image credit:
TechRadar)

Prediction #1: New Amazon Echo and Echo Show devices

This is the safest bet we can make, as its nearly a guarantee that well see
at least a few new Amazon Echo devices at the event. Thats because the Amazon Echo and Amazon Echo Show are on annual upgrade schedules each year, theres at least one new model in the lineup that phases out an older model.

So which model will get the boot? Our money is on better versions of the Echo Flex and Echo Spot . Amazon might re-introduce the Amazon Echo Plus and go even bigger than the already-large Amazon Echo Show 10 . No, the world probably doesnt need a 13-inch Amazon Echo Show, but that probably wont stop Amazon from making one. (Image credit: Amazon)

Prediction #2: An on-sale date for the Ring Always Home Cam

At last years Amazon event, we saw the debut of Rings Always Home Cam - an autonomous indoor drone that flies around your home providing access to a live, mobile feed of your property if it spots an intruder or emergency. At the time, Ring said the security device would launch in 2021, but its currently not dropped. We hope to finally see an on-sale date for this
unusual security camera, along with detailed specs including the video resolution and the battery life.

Were unlikely to see any new Ring video doorbells, as the brand launched a
new version of its top-of-the-range wired doorbell, the Ring Video Doorbell Pro 2 , in February this year, and a new battery-operated doorbell, the Ring Video Doorbell 4 in April. Ring might look to overhaul its indoor home security camera, the Ring Indoor Cam , with a privacy shutter that will help quell fears about being watched in your own home, just as rival Arlo did with its Essential Indoor Camera , earlier this year. (Image credit: Future)

Prediction #3: Amazon will try to put more wearables on you

Two years back, Amazon went hard on wearable technology, announcing both the Echo Frames and Echo Loop. This year, were expecting Amazon to show up with
at least one more wearable device along those same lines. Potentially, that could be a new version of the Echo Frames that have improved sound quality though weve yet to hear anything like that.

Wearables have been alluring to the big tech manufacturers for years. Google had the Google Glass that it thought would take off and now Facebook has a pair of shades, too. Amazon wont want to be left behind in this space so its safe to expect something in the wearable arena next week. (Image credit: Amazon)

Prediction #4: Expect Alexa to be everywhere

One of the biggest trends weve seen at these Amazon events is a big focus on Alexa going everywhere with you. First we heard about Alexa in our house.
Then it was Alexa in our car. Now its Alexa in our headphones, TVs and sound systems. Its clear that Amazons end-goal is to put Alexa within earshot of everyone at all times.

So where else can it go? Well, Alexa still isnt widely used in public spaces yet but that could change as Sidewalk continues to roll out. The ability for an Alexa device to borrow Wi-Fi from another Amazon device could allow the Internet of Things to grow exponentially, allowing Amazon to equip more
public spaces with Alexa that were previously outside of Wi-Fi range.

Were not quite sure if that sounds convenient or Orwellian, but you can bet well be watching this area incredibly closely over the next 12 months. (Image credit: Amazon)

Prediction #5: Amazon Prime Video will get some praise and maybe a trailer?

While its never a huge talking point at these events, Amazon will at least mention its Prime Video service at some point in the presentation. Its then well hear about how well its shows and movies are doing in the awards circuit
though this year wasnt great for Amazon at the Emmys and theres even a slight chance well see a trailer or two if they can squeeze it in.

What wed really like to see if Amazon unveils anything is a first look at its wildly expensive Lord of the Rings TV show and a teaser trailer would do
just that. Seeing the actors in costumes on set would really go a long way in giving us confidence that J.R.R. Tolkiens masterpiece is in the right place and would be just enough to tide us over while we wait for the show to drop
in 2022. Another potential contender is The Marvelous Mrs. Maisel, one of Amazons most popular shows year after year or a second Wheel of Time trailer before the show drops in November. Need something new to watch? Don't miss
our guide to the best Amazon Prime shows



======================================================================
Link to news story: https://www.techradar.com/news/amazon-event-2021-heres-what-to-expect-on-septe mber-28/


--- Mystic BBS v1.12 A47 (Linux/64)
* Origin: tqwNet Technology News (1337:1/100)