Incognito Mode's name is wrong, and even Google employees know it

Date:
Thu, 13 Oct 2022 13:24:09 +0000

Description:
Even Google employees knew that Incognito Mode's name was making people believe it was more private than it really is.

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Even Google employees know that Chromes Incognito Mode isnt as private as the name implies.

The Google Chrome feature allows users to hide their browsing history from other people using the same device, however, it doesnt hide their data from the websites they visit or Google itself. Youd be forgiven for thinking that Incognito Mode is more private than it really is though; the company is
facing a $5bn lawsuit over the confusion , and even its own Marketing Chief knew the flaws of the name it has been revealed.

As reported by Bloomberg , Google marketing chief Lorraine Twohill sent a direct email to the companys CEO Sundar Pichai saying that it needs to make Incognito Mode truly private. Twohill added that because the service isnt actually private, Google is required to use fuzzy, hedging language, which
she argued could damage consumer trust in the companys services.

Other documents that have been revealed as part of the court filings show Google employees criticizing the name back in 2018 as well as the use of the Spy Guy icon. The same employee linked to a study that showed 56.3% of 460 participants believed that their information was being kept private if they were using Incognito Mode. How to keep your online data private

If youre looking for something that will do what many people think Incognito Mode can, you need to use one of the best VPN services out there.

While a lot of people use a VPN short for Virtual Private Network to bypass geo-locked content so they can more easily watch the best Netflix shows and best Prime video shows at home, the tool can also be used to browse the internet anonymously and securely. A VPN does this by first routing your data through its servers where it encrypts it before it passes to the website you're visiting. ExpressVPN is our favorite VPN service (Image credit:
Future)

If youre using one of the most private VPNs which all offer strict no-log policies then the VPN provider, nor the websites you visit, will know data like your device type, your location, or your browsing history. VPNs can even help to keep your personal information secure on public Wi-Fi networks, meaning you can access sensitive webpages with added peace of mind.

We love ExpressVPN best out of all the options out there, but there are several different options to choose from. And unlike Incognito Mode, your
data will actually be kept private.



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Link to news story: https://www.techradar.com/news/incognito-modes-name-is-wrong-and-even-google-e mployees-know-it/


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