Square's new tools want to help your SMB recover after the pandemic

Date:
Wed, 20 Oct 2021 09:50:26 +0000

Description:
Square hopes new tools can "level the playing field" between big businesses and SMBs.

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Digital payments firm Square is launching two new products for UK businesses looking to bounce back from the pandemic.

Square Loyalty and Square Marketing hope to help even the playing field for businesses of all shapes and sizes, and help business owners add value to their existing offering."

Square Marketing is essentially an email marketing product. It allows businesses to create, send, and track email marketing campaigns. Businesses can prepare one-time email blasts, as well as personalized automations. Furthermore, the tool offers real-time tracking, through the Square Marketing Dashboard, providing a detailed insight on active campaigns, open and clickthrough rates, as well as attributable sales. Check outthe best POS system for your business today Here's our rundown of the best accounting software for SMBs right now We've also listed the best HR software today

Square Loyalty, as the name suggests, allows businesses to quickly build loyalty programs. Setting up a customized loyalty program, the company
claims, is easy, empowering businesses to turn one-time visitors into regulars, simply and efficiently.

Square Loyalty enables omnichannel selling, as it allows businesses to reward customers regardless of if they choose to make a purchase in-store, or
online. Whats more, it is fully integrated into business point-of-sale and websites, with no extra devices, logins, or paper punch cards needed.

Square is helping its sellers bring more value to their customers by
expanding the ecosystem of products and services in the UK, said Saumil
Mehta, General Manager of Customers and Square Point of Sale. Were excited to be helping them on the road to recovery with the addition of these new tools that help sellers retain and re-engage their customers. Helping SMBs in the post-pandemic world

The company believes its leveling the playing field as these types of tools were usually reserved for big business only.

Its been a challenging couple of years for businesses and its more important than ever for sellers to stand out from competitors and see the impact on their business, said Lizzie Barclay, Head of UK Marketing at Square.

Weve seen the demand for tools like Square Loyalty and Square Marketing build-up for a while and were delighted to be launching them into such an innovative and savvy market. Here's our rundown of the best hybrid working tech out there



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Link to news story: https://www.techradar.com/news/squares-new-tools-want-to-help-your-smb-recover -after-the-pandemic/


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