Global TWS market grows at 6.4% in Q2: Its lowest in last 3 years

Date:
Mon, 06 Sep 2021 04:38:09 +0000

Description:
Smart personal audio segment leader Apple saw its first-ever decline due to lockdowns. The shipments of AirPods TWS devices fell 25.7% to reach 15
million units in 2Q21, contributing to the slower than usual growth of the overall TWS market.

FULL STORY ======================================================================

The global True Wireless Stereo (TWS) market seems set to hit a plateau as shipments grew at 6.4% quarter-over-quarter - its lowest-ever figure in three years, according to a new report by market analysis company Canalys . In number terms, the market reached 58.3 million units in Q2 2021.

The global smart personal audio market grew 4.7% overall as shipments reached 99.8 million units, but Apple, the leader in the smart personal audio market, saw its first decline ever. Shipments of AirPods TWS devices fell 25.7% to reach 15.0 million units in Q2 2021. Best true wireless earbuds (TWS) under
Rs 2,000 in India for September 2021 Best true wireless earbuds (TWS) under
Rs 10,000 in India for September 2021 Xiaomi takes the second spot from Samsung (Image credit: Canalys)

But Apple continued to maintain its lead in the TWS category, but the decline of AirPods shipments resulted in Apples market share dipping below 30% in Q2 2021.

Canalys Research manager Jason Low, however, said despite the ups and downs, Apples key advantage is clear it has a user ecosystem that is heavily faithful to its products. The release of new AirPods in the second half of
the year will prop the category up again, but the growing saturation of its iOS and macOS installed base could be a cause of worry.

Xiaomi took second place in the TWS market, reclaiming its spot from Samsung with respective shipments at 5.3 million and 5.2 million units. Canalys Research Analyst Cynthia Chen said, Since late 2019, the two have been evenly matched. While Xiaomi has definitely moved up the value chain, offering more premium TWS products, Samsung is catching up by bolstering both self-branded and sub-branded TWS offerings especially with JBL under the Harman
subsidiary.

Meanwhile, Skullcandys market share reached a record high of 7%, pushing it into fourth place for the first time. Skullcandys success is attributed to
its aggressive pivot to an affordable lineup such as Dime, Jib and Sesh targeting a younger demographic than Samsung or Apple.

Wireless headphones and wireless earphones, the other two categories that
make up the smart personal audio market, grew 3.0% and 2.1% reaching 15.0 million and 26.5 million units respectively. FollowTechRadar Indiaon Twitter
, Facebook and Instagram !



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Link to news story: https://www.techradar.com/news/global-tws-market-grows-at-64-in-q2-its-lowest- in-last-3-years/


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