Automattic's website ad tool could give Instagram and Facebook ads a run for its money

Date:
Thu, 12 Jan 2023 16:42:38 +0000

Description:
Blaze tool was originally reserved for Tumblr until Automattic extended it to WordPress.com.

FULL STORY ======================================================================

Automattic has extended the availability of an ad tool available for
WordPress websites via Jetpack and WordPress.com .

First introduced in April 2022 by Tumblr, the Blaze ad tool now lets users reach a wider audience, with an estimated 13.5 billion impressions per month across hundreds of millions of WordPress.com sites and Tumblr pages.

Available now, the tool enables anyone with a WordPress blog to advertise on the WordPress.com website builder and Tumblr through Blaze. Website ad
upgrade

The tool lets users turn existing content into ads that can run across Automattics network portfolio, which includes millions of blogs.

At WordPress.com were always looking for ways to make building and running your website simpler and more impactful and more fun, Automattic said in a written blog.

One of the biggest challenges for any site owner is finding your readers, fans, customers, or subscribers. Until now, promoting your WordPress.com web site required multiple tools, online accounts, professional design and marketing skills, and yes lots of money. Read more

Automattic snaps up journalling app DayOne

The OG App throws out Instagram ads and takes you back to basics

Is your WordPress site slow? Here's 5 possible reasons why

Similar to Instagram and Facebook ads, websites that are hosted on WordPress.com are able utilize the tool through the advertising section of
the dashboard, where a list of recent posts and pages are available for users to promote.

Another feature of the tool thats similar to Instagram and Facebook ads include the ability to adjust the settings to select a specific target audience (geographically and industry-specific) for the paid ads to reach.

For WordPress sites that aren't hosted on WordPress.com, users can use the Blaze ad tool via the Jetpack plugin.

Additionally, the ad campaigns are billed weekly based on how many times
users want their ads to be shown. Currently, the feature is only available
for sites with English set as a primary language, but Automattic says it's working on introducing other languages in the future. Here's a list of the best WordPress hosting providers on the market



======================================================================
Link to news story: https://www.techradar.com/news/automattics-website-ad-tool-could-give-instagra m-and-facebook-ads-a-run-for-its-money


--- Mystic BBS v1.12 A47 (Linux/64)
* Origin: tqwNet Technology News (1337:1/100)