Forget PS5 and Xbox Nintendo Switch still dominating in Japan (though Microsoft has a Trojan horse)

Date:
Mon, 16 Aug 2021 10:44:07 +0000

Description:
The top 30 games list in Japan right now is a sight to behold.

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PS5 ? Xbox Series X ? The rumors of a Nintendo Switch Pro ? All the western hype for next-generation console hardware matters little in Japan, where the Nintendo Switch continues to absolutely dominate the gaming landscape.

According to Famitsu, of the top 30 best-selling games sold in Japan last
week all 30 were Nintendo Switch games .

While Microsoft has always struggled in Japan with its Xbox consoles, Sony usually fares much better. But even the relatively recent release of the PS5 has done little to dent Nintendos strength in the region, with three of the top five best selling games in Japan currently published by Nintendo.

Of course, its not helped by the relative difficulty there is in getting hold of stock of the new machines, whereas the Switch is in tens of millions of homes already. But it also speaks to the lack of compelling new content
coming to Microsoft and Sonys platforms at least in terms of that which
suits the tastes of Japanese audiences. Best Nintendo Switch games Xbox
Series X vs Xbox One X : should you upgrade? Best Xbox Series X games : jump in Analysis: Mining for new audiences

But its not all doom and gloom for Microsoft, however.

The number 1 selling game of last week in Japan? Thats Microsofts Minecraft.

The reach and popularity of Minecraft is unbelievable still, following its full launch in November 2011. Its sold more than 200 million copies
worldwide, making it the best selling game of all time, to the point where to even discuss it in gaming terms feels somewhat shallow.

Its a platform, an educational tool and, for Microsoft, a Trojan horse into markets its previously struggled with. Commentators were shocked when the Windows company purchased the property back in 2014 for $2.5 billion, but Microsofts foresight was incredible here. Minecraft taps into universal desires to create and socialize, and did so in an aesthetic that could scale no matter what hardware you were using. In this case, Microsoft doesnt need
to sell a 4K / 120Hz capable Xbox to Japanese customers to earn their cash the multiplatform Minecraft will work just fine on a Nintendo Switch. Or a mobile phone, or low-end computer, even.

It all ties nicely into Microsofts ongoing plans for gaming in general its not about the hardware (even if Japan is Microsofts strongest growth territory), its about the content. And while Nintendo is still dominant in
its home of Japan, Minecraft remains evidence that Microsofts long-term plans will bear fruit internationally given time. Xbox is seeing phenomenal growth in Japan



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Link to news story: https://www.techradar.com/news/forget-ps5-and-xbox-nintendo-switch-still-domin ating-in-japan-though-microsoft-has-a-trojan-horse/


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