This iPhone 13 camera feature is inspired by oil paintings but do users like it?

Date:
Thu, 09 Dec 2021 13:56:46 +0000

Description:
A new interview with the Apple design team pulls back the curtain on its methodology and design inspirations for Apples biggest products.

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Is the new iPhone 13 camera better than the iPhone 12 s? Apple certainly
hopes so having revealed that the companys design team researched oil painting to change the way that photographs were processed in the new iPhones camera app.

In an interview with Wallpaper* magazine , the Apple design team explained
the interdisciplinary approach of their Cupertino studio.

It was described by famed designer Jony Ive back in 2017 as a place where,We can have industrial designers sat next to a font designer, sat next to a
sound designer, who is sat next to a motion graphics expert, who is sat next to a colour designer, who is sat next to somebody who is developing objects
in soft materials.

That cross-medium approach clearly informs even the processing techniques
used in the iPhone camera app, too. Wallpaper* writes that The iPhone 13s camera represents a substantial upgrade, with Pro models getting a
triple-lens system with a macro mode and 6x optical zoom.

"As UI designer Johnnie Manzari explains, the camera now has a new
portraiture mode for photos and a cinematic mode for movies. Both exploit the emotional aesthetics of shifting depth perception.

Manzari adds, We did a lot of research into the history of portraiture as an art form and a craft, going back to oil painting and how they informed photographic traditions.

"The insights we got were about the importance of the focus on the eyes, the treatment of the background and lighting. These led to the features weve
added to the iPhone over the years, which balance these timeless principles
in a way thats accessible and more intuitive.

Alan Dye, VP of human interface design at Apple, adds that It feels much more human and theres more of a connection to it, even though its an artefact of analogue photography. Do users like the change, though?

The potential to capture a more analogue, old-timey feel for modern, digital photography is certainly intriguing and theres certainly some demand for it. The original Instagram logo was based off a Polaroid camera, while
photography app Dispo enables users to take photos that dont develop until
the day after.

However, there may be something of a divide between Apples intentions and the way users are experiencing them.

Since the iPhone 13 has launched, a number of users have taken to forum threads to express their discontent with the photos taken by the iPhone 13
Pro and iPhone 13 Pro Max largely around processing that smoothes out the picture and loses important detail.

One Reddit post with thousands of upvotes complains about the oil painting effect on the iPhone 13 Pros photographs, comparing side by side with more natural iPhone 11 Pro camera snaps.

The top comment on the post reads, I don't know why modern smartphone cameras are prefering (sic) the oil painting look rather than having some noise on
the picture but retaining some details.

Another thread on the MacRumors forum is titled Really bad photos with iPhone 13 Pro (+Max) Merged, where users decry the inability to turn off this processing. Comments say I tried everything and there no way to avoid this,
or At least give us the option to turn off Smart HDR.

Theres a whole thread on Apples support site of users begging for the option to turn it off , which appears to have been possible on previous iPhones but hasnt been carried through. The Apple support website says that, By default, the HDR version of a photo is saved in Photos. On iPhone X and earlier
models, you can also save the non-HDR version.

So newer models appear to be restricting the ability to go without this particular processing enhancement.

Apples design team knows how to make a good product, and how to draw from countless disciplines but its easy to forget that, more than anything else, users like control over what features they have to use. Everything you need
to know about iPhone 13 Pro



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Link to news story: https://www.techradar.com/news/this-iphone-13-camera-feature-is-inspired-by-oi l-paintings-but-do-users-like-it/


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