Meta to charge a whopping 47.5% fee on metaverse virtual asset purchases

Date:
Thu, 14 Apr 2022 01:30:21 +0000

Description:
The Meta Quest Store will charge a 30 percent hardware platform fee while Horizon Worlds will charge a 17.5 percent fee.

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Creators that make and sell digital assets in Metas Horizon Worlds virtual reality platform will earn quite a bit less than expected as the company is planning to take a cut of up to 47.5 percent.

In a recent blog post , Facebooks parent company announced that it will allow select Horizon Worlds creators to sell virtual assets within their digital worlds. While this is good news for creators, Meta failed to mention just how much it will charge them to sell digital assets and possibly even NFTs on its platform.

According to a new report from CNBC , a company spokesperson confirmed to the news outlet that it will take an overall cut of up to 47.5 percent on each transaction. This cut includes a hardware platform fee of 30 percent for
sales made through the Meta Quest Store though Horizon Worlds will also
charge a 17.5 percent fee.

So far reactions from creators regarding Metas high fees have been less than stellar which could hurt adoption of Horizon Worlds which launched in the US and Canada back in December of last year but has yet to be rolled out worldwide. Virtual assets vs in-app purchases

As the metaverse is still a relatively new idea and has yet to be fully implemented, CNBC and other news outlets have made comparisons to the
companys fees for the sale of virtual assets in Horizon Worlds with the fees Apple charges app developers.

In the past, Meta CEO Mark Zuckerberg and other executives from the company have criticized the iPhone maker for charging developers a 30 percent fee for in-app purchases. Back in November of last year, Zuckerberg explained that
the company would make it easier for developers to earn more for their work, saying:

As we build for the metaverse, were focused on unlocking opportunities for creators to make money from their work. The 30% fees that Apple takes on transactions make it harder to do that, so were updating our subscriptions product so now creators can earn more. Read More

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Meanwhile, Google announced last year that it will reduce its own 30 percent fee for digital purchases in the Play Store to 15 percent for the first $1m
in annual revenue while Apple announced that it would reduce its fee to 15 percent for developers making under $1m each year.

Meta needs to make money on the metaverse in order for it to succeed but with fees as high as 47.5 percent, it may be difficult to convince developers to create content for Horizon Worlds. Still though, the company could decide to lower its fees ahead of Horizon Worlds global rollout. Take your small business online with one of the best ecommerce platforms



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Link to news story: https://www.techradar.com/news/meta-to-charge-a-whopping-475-fee-on-metaverse- virtual-asset-purchases/


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