OnePlus led the premium segment in Q2, Xiaomi overall smartphone leader

Date:
Thu, 29 Jul 2021 11:06:04 +0000

Description:
OnePlus has emerged as the leader in the premium segment in India again, thanks to the OnePlus 9 series. Realme also witnessed over 140% YoY growth.

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OnePlus, the company which started off as a flagship-only brand , had to
break its path and jump to mid-range and budget devices over the past year. However, that hasnt affected the flagship lineups popularity of selling volume.

According to the latest report from research firm Counterpoint , OnePlus led the premium market with a 34% market share in Q2 2021. The premium market includes phones which cost over Rs 30,000 price tag. This is over 200% YoY compared to Q1 2020 for OnePlus and the report also says that this share is driver by the OnePlus 9 series the OnePlus 9 Pro , OnePlus 9 , and OnePlus
9R .

Further, the report also tells us that three out of five smartphones in
Indias premium market are OnePlus phones. Not only that, but OnePlus also dominated the 5G smartphone segment with a 48% share in the premium segment for Q2 2021. OnePlus 9R emerged as the best-selling device in the premium 5G smartphone market with a 25% market share, followed by the OnePlus 9 and OnePlus 9 Pro. Xiaomi still leading the smartphone market (Image credit: Srivatsa Ramesh)

While OnePlus leads the Indian market in the premium segment, the overall market leader is still Xiaomi(includes Poco). The brand led the market with a 28% shipment and also registered its highest-ever ASP (average selling price) in a single quarter. This is mainly because of the Xiaomi Mi 11X series which helped Xiaomi capture over 7% of the segment.

The Redmi Note 10 series and Redmi series played an instrumental role in the success with Redmi 9A, Redmi 9 Power, Redmi Note 10 and Redmi 9 being the top 5 phones from Xiaomi. Out of the top five, the top three models clocked more than a million shipments. On the other hand, Poco registered 480% YoY growth thanks to its budget offerings like the Poco M3 , C3, X3 Pro . Realme grew by 140% in Q2 2021 (Image credit: Srivatsa Ramesh)

With Xiaomi topping the smartphone market, Samsung and Vivo shared the second and the third spot respectively. Realme sits in the fourth spot with 140% YoY growth in Q2 2021. Realme's aggressive 5G push has also helped them capture over 2% market share. Realme also became the fastest brand to reach 50
million cumulative smartphone shipments in India. Everything else (Image credit: Srivatsa Ramesh)

Oppo grew 103% YoY capturing a 10% market share in Q2 2021. Transsion Group which includes itel, Infinix and Tecno registered 296% YoY growth and
captured a 7% share collectively. itel remained the top smartphone brand in the sub-INR 6,000 price band. Lastly, Apple witnessed 144% YoY growth in Q2 2021 as the brand maintained its top position in the ultra-premium segment
(Rs 45,000 and up) with more than 49% share. The iPhone 11 and iPhone 12 were popular phones thanks to the bunch of offers and discounts. OnePlus 9 review OnePlus Nord 2 review Poco X3 Pro review

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