Spotify Premium hits new subscriber milestone as podcasts grow

Date:
Wed, 28 Jul 2021 13:34:53 +0000

Description:
165 million people now pay for Spotify and 210 million use the ad-supported version will users hit 400 million before 2021 is out?

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Spotify now has 365 million users with 165 million of them paying for
Spotify Premium and 210 million sticking with the free, ad-supported version, according to a recent earnings report .

Those numbers arent just big, but show paying users have increased by seven million in one quarter and overall users have grown by more than 20 percent since 2020.

As well as getting more users and paying subscribers on board, the report
also revealed that Spotifys podcasts have been growing in popularity, with active user listening hitting an all-time high. This is no surprise given the streaming service has been heavily investing in podcast shows, talent and
tech over the past few years.

The report also revealed that Spotifys goal is to add another 40 million
users in order to hit 400 million in total by the end of the year but does
it have enough to offer when competition is mounting? Apple Music vs Spotify: the music streaming titans go head-to-head What is the best music streaming service ? Analysis: can Spotify hang onto the music streaming top spot?
(Image credit: Spotify)

Spotify is the most popular music streaming service today, but its often difficult to benchmark how well its doing in comparison to its competitors,
as they dont publicly publish such transparent numbers.

The last official stats from Apple Music revealed 60 million paying subscribers in 2019 although that number could have increased to more than
80 million by now. Similarly, there are no recent figures from Amazon Music, but in 2020 an announcement revealed it had 55 million subscribers.

Even if subscribers have increased significantly, Spotify is still the clear winner here. However, with several of its competitors offering more choice when it comes to audio quality like Lossless and Spatial Audio now in Apple Music and Tidal HiF i could those who are serious about their music be tempted away?

Thats difficult to predict. Sure the lure of audiophile-approved sound elsewhere could convince some users, but we're not sure millions would trade one service for another over the promise of an improved sound that many might not even notice without high-end audio set-ups to match.

Spotify is certainly doing what it can to stay ahead of the rest. We can see that with its own upcoming Spotify HiFi offering a similar lossless, CD-quality audio service, like Tidal HiFi as well as its push into podcasts. Many streaming services are fast setting themselves up as one-stop destinations for all things audio and entertainment like Apple Musics huge selection of videos, radio shows and behind-the-scenes content.

Podcasts are also a great way to make more money from ad revenue and by acquiring exclusive rights to certain podcasts and offering paid shows on its platform, its considered an attractive proposition for both advertisers and creators. The best smart speakers 2021: which one should you buy?



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Link to news story: https://www.techradar.com/news/spotify-premium-hits-new-subscriber-milestone-a s-podcasts-grow/


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