Shopify now finally lets ecommerce site owners sell products on YouTube

Date:
Tue, 19 Jul 2022 14:26:28 +0000

Description:
Shopify tie-up with YouTube looks to expand the opportunity to sell to over two billion monthly users.

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Popular ecommerce website builder Shopify is partnering with YouTube to allow ecommerce platform owners to integrate their online store with the iconic video site.

With this collaboration, Shopify merchants are now also able to sell products via live streams, videos or through a store tab.

Using YouTube Live as a selling tool, merchants can tag and pin products at key points during a livestream, with picture-in-picture playback will give consumers the option to watch while they check out. YouTube as an ecommerce platform

Other than live stream selling, those with an online store can also curate a list of products in a product shelf below on demand videos. Read more

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YouTube has been integral in building the creator economy over the past decade, and Shopify has helped millions of merchants quickly start, run,
grow, and manage storefronts, said Shimona Mehta, Managing Director, Shopify EMEA.

By partnering together, were accelerating the next evolution of social commerce by giving creators and merchants more ways to sustainably monetise and build successful businesses, while still authentically connecting with their fans and buyers.

YouTube has also included a new store tab that will be included in merchants YouTube channels that features their entire selection of products.

For years, creators have built businesses around their YouTube content, often extending their entrepreneurship into building their own brands, but it hasnt been as seamless to reach their audience with these products directly on YouTube, added David Katz, VP of Shopping Product at YouTube.

Were excited to partner with Shopify to help creators easily bring their stores front and centre for their communities on YouTube, who are
increasingly turning to them to shop.

Available now, Shopify notes that giving merchants the ability to sell their products online is its way of helping with the challenges retailers are
facing to sell due to the rise in an economic downturn.

Shopify acts as a merchants retail operating system, and will keep product details including names, images, pricing, and shipping up-to-date across channels. If a product sells out, its automatically removed from YouTube.

Merchants are able to track the performance of live and on-demand videos directly from their Shopify admin, with a full view of multichannel sales. If you just launched an online store, you will certainly need the best small business web host to take your site to the next level



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Link to news story: https://www.techradar.com/news/shopify-now-finally-lets-ecommerce-site-owners- sell-products-on-youtube/


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