European smartphone shipments 'lowest' for nine years

Date:
Fri, 17 Jun 2022 10:14:38 +0000

Description:
Smartphone shipments fall by 12% in Q1 2022 as economic and political uncertainty threatens recovery.

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Smartphone shipments in Europe fell by 12% to 49 million during the first quarter of 2022 the lowest volume for the three-month period in nine years.

The figures from Counterpoint Research and strength to concerns that geopolitical and economic uncertainty will hinder any chance of a major recovery in the market.

Traditionally weak seasonal demand has been compounded by Covid-19 related lockdowns, Russias invasion of Ukraine, the rising cost of living in many countries, and the ongoing component shortage that is hampering production. China smartphone sales

Samsungs shipments fell by 16% year-on-year but it still remains the largest vendor in the region with a 35% share, while Apples shipments fell 6% as it stayed in second place with 25% share. Xiaomi saw shipments fall by a third, while Oppos fell slightly by 8%.

However, Realme increased shipments by 67% to double its market share to 4% - enough for fifth place. Read more

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Analysts at Counterpoint Research said it was likely that detereoirating economic conditions and the effects of war will likely drive further declines in 2022.

Existing issues such as Covid-19 and component shortages have been
exacerbated by new economic and geopolitical challenges, suggested Counterpoint Researchs Associate Director, Jan Stryja. Rising inflation
levels across the region are impacting consumer spending, while Samsung and Apple, Russias first and third ranked smartphone vendors, halted all
shipments into Europes largest market in early March 2022.

The two vendors make up around half of Russian smartphone shipments, but
their combined shipments in Russia account for only 6% of total European smartphone shipments.

The consequences of their withdrawal are, therefore, still relatively small
on a regional scale. However, the impact of the war may develop wider ramifications if it leads to a drop in availability of raw materials, a rise in prices, further inflationary pressure and/or other vendors withdrawing
from Russia.



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Link to news story: https://www.techradar.com/news/european-smartphone-shipments-lowest-for-nine-y ears/


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