The RTX 4070s leaked price tag is a breath of fresh air - I just hope Nvidia delivers
Date:
Mon, 03 Apr 2023 09:43:30 +0000
Description:
Ive got high hopes for the Nvidia RTX 4070, and this latest price leak feels like more good news.
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The upcoming Nvidia RTX 4070 has seen its pricing leaked, with an apparent MSRP of $599 at launch according to VideoCardz . Although VideoCardzs sources didnt specify any pricing details for outside the US, we can assume from previous RTX 4000 GPU prices that itll cost somewhere around 599 / AU$999.
The leaks allegedly come from briefings sent out to press and business partners by Nvidia, which aligns believably with the timeframe of the rumored April 13 release date - so while this is a leak and should be taken with a hearty pinch of salt, its very probable that the $599 price tag is accurate (although third-party cards from other manufacturers will likely cost a bit more).
That pricing puts it on par with the launch price of the previous-gen RTX
3070 Ti , demonstrating a step up in generational pricing, but Im not hugely worried about that: the 3070 Ti was a decent GPU that simply didnt justify
its asking price at the time, while the rumored specs of the RTX 4070
indicate that it should comfortably outperform the last-gen card. (Image credit: Drake, Nvidia) Opinion: This pricing feels more accessible, and thats a really good thing
Yes, I know, $599 for a graphics card is still expensive. Its unlikely that the RTX 4070 will find its way onto our list of the best cheap graphics cards - well probably be waiting until the RTX 4060 or 4050 for that.
But this heralds the return of actual midrange cards for the next generation of GPUs - and it looks like Nvidia is going to take an early lead again, with AMDs cheapest next-gen GPU still the $899 Radeon RX 7900 XT.
Ive criticized both Nvidia and AMD in the past for inaccessible pricing on
the current generation of graphics cards - nobody should really be paying
over a thousand bucks for an RTX 4090 , if you ask me. But $599 for a 4K-capable gaming GPU with DLSS 3 and much more sensible power requirements than the flagship cards? Talk dirty to me, Nvidia.
Considering that the upcoming GPUs big brother, the RTX 4070 Ti , is already available at $799 / 799 / AU$1,469, this newly-leaked asking price looks reasonable. That card is currently sitting at the top of our best graphics card ranking thanks to its solid price-to-performance ratio, and Im really hoping that the 4070 can deliver comparable value at a lower price;
especially since they have the same base AD-104 GPU, after the unlaunching of the 12GB RTX 4080 last year.
Of course, the proof will be in the pudding: the RTX 4070 will absolutely
need to deliver on its expected performance in order to prove its worth, but Im feeling optimistic about it - something Ive actually not felt about graphics cards in a while. Its a good sensation.
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Link to news story:
https://www.techradar.com/news/the-rtx-4070s-leaked-price-tag-is-a-breath-of-f resh-air-i-just-hope-nvidia-delivers
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* Origin: tqwNet Technology News (1337:1/100)