HBO Max just got its biggest update in months but why now?

Date:
Tue, 09 Aug 2022 09:54:02 +0000

Description:
The HBO Max app on desktop, iOS, and Android devices has received a major design overhaul.

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Just days after Warner Bros. Discovery sounded the death knell for HBO Max as a standalone streaming service, the platform has been given a major design overhaul on desktop, Android, and iOS devices.

The update , which began rolling out to the HBO Max app on Roku streaming sticks , PlayStation consoles and other TV-adjacent devices in September
2021, brings improved navigation and a more refined visual style to those versions of the streamer that hadnt yet benefited from the facelift.

Additionally, the HBO Max app on desktop, Android, and iOS devices will now feature a shuffle button, split-screen functionality, and support for both landscape and portrait orientation. SharePlay support has also been added for iPhone and iPad users in the US.

Given Warner Bros. Discoverys intention to combine HBO Max and Discovery Plus into a new super streamer by 2023, the timing for a major design update to
the former is a little unfortunate. Whats more, the company cited performance and customer issues with HBO Max in its justification for unifying the two services so why bother rectifying that shortcoming now?

Well, the answer is fairly straightforward. As mentioned, WarnerMedia began rolling out this update to HBO Max on TV streaming devices in September 2021 some six months before it merged with Discovery Inc. in April 2022. Warner Bros. Discovery plans to merge HBO Max and Discovery Plus in 2023 (Image credit: Getty / Rafael Henrique)

The decision to overhaul HBO Max, then, was made long before the formation of Warner Bros. Discovery (and therefore ahead of the decision to merge HBO Max and Discovery Plus). It is a surprise that the update in question took so
long to roll out to HBO Max on all devices, but the timing is, we suspect, merely coincidental. Weve reached out to HBO Max for clarity on the matter.

Incidentally, WarnerMedia launched HBO Max in 2020 on the same clunky app architecture as its HBO Go and HBO Now apps, both of which were dissolved later that year. A refreshed user interface (UI), one suitable for todays streaming age, then, had been a long time coming.

The move also comes just weeks after Amazon began rolling out a similar
design overhaul for its own streaming service, aka Prime Video . For more insight on the merging of HBO Max and Discovery Plus, read why we think
Warner Bros. Discoverys streaming plan risks tarnishing HBOs name . Alternatively, read up on the best HBO Max TV shows available to stream right now.



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Link to news story: https://www.techradar.com/news/hbo-max-just-got-its-biggest-update-in-months-b ut-why-now/


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