Intel wants to get millions of Arc GPUs to gamers every year

Date:
Sun, 30 Jan 2022 14:30:20 +0000

Description:
Intel is talking up its incoming Arc graphics cards, and thats hopefully a good sign for the imminent launch.

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Intel will be working hard towards the goal of getting millions of its incoming Arc graphics cards to PC gamers every year, according to a tweet
from an exec.

Raja Koduri, who is chief architect of the graphics arm at Intel, made the comment in a tweet replying to a PC Gamer article which was an open letter to the chip giant. The letter pointed out the reality of the sky-high pricing of GPUs in the current duopoly, with the hope being that Intel can bring some much-needed competitiveness to the scene.

As Dave James of PC Gamer put it: You dont need to have the most powerful new GPU to release the best graphics card of 2022, you just need it to perform competitively and be priced at a level that doesnt make us wish youd at least bought us dinner first. I am with you, @pcgamer. This is a huge issue for PC gamers and the industry at large. @IntelGraphics is working hard to find a path towards the mission - getting millions of Arc GPUs into the hands of PC gamers every year https://t.co/bknQOvUMti January 29, 2022 See more

As you can see, Koduri acknowledged that this is a huge issue for PC gamers, which it most certainly is and one weve been banging on about ourselves for
a good long while and that Team Blue wants to work towards getting millions of Arc GPUs into the hands of PC gamers every year. Analysis: Fingers crossed on the delivery of a big promise

That sounds like a big promise, and its talk were glad to hear but at the moment its just that: talk. How many graphics cards Intel can bring to the table when Arc Alchemist cards first hit the market maybe in March or April this year, or so the rumor mill is guessing is the key question, as Intel, too, will need to contend with chip shortages and everything else plaguing
the existing GPU production from AMD and Nvidia.

The mention of every year in Koduris statement hints at this being a longer-term ambition, so in the near future what with every supply crisis prediction we hear seeming to only consider recovery as coming in the second half of 2022 we dont know if theres much cause for optimism in terms of
Intel helping to push a meaningful swing towards a more normal state of stock levels in the graphics card arena.

Still, that said, there are signs that the GPU recovery could start to see some progress from March onwards with better availability of ABF substrates (read up more on that here) and graphics card prices are at least now
heading downwards (even if theyre still well above recommended price tags). So, Intel may be able to make more of an impact than we imagine, and whatever the case, any new supply will be very welcome particularly if Intel can attempt to hit AMD and Nvidia by undercutting on pricing.

Team Blue does have an opportunity to carve into the market here, its clear, and making a good initial impression with value proposition would be a great way to do that as well as ensuring graphics drivers are up to scratch as
well as the hardware. Any delay is understandable in maximizing the quality
of the software, of course, and we hope that if the launch timeframe does
slip as the grapevine seems to suggest, its due to that, rather than
shakiness around potential stock levels at release. These are the best graphics cards



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Link to news story: https://www.techradar.com/news/intel-wants-to-get-millions-of-arc-gpus-to-game rs-every-year/


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