Sony A95K QD-OLED 4K TV wins big at the EISA awards

Date:
Mon, 15 Aug 2022 13:50:02 +0000

Description:
Flagship 4K TV picks up Best Premium OLED TV ahead of Samsung's S95B QD-OLED at pre-IFA awards

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Sonys next-gen Sony A95K 4K TV has taken home the big prize at this years
EISA Home Theatre & Display awards.

The flagship for the Sony 2022 TV range picked up the award for Best Premium OLED TV, beating off strong competition from Samsung's S95B QD-OLED TV which was named runner-up.

Sony became the first TV manufacturer to show off a QD-OLED (Quantum Dot
OLED) TV , when the A95K was first unveiled back in March.

As it names suggests, QD-OLED combines the best aspects of OLED and Quantum Dot display tech, with the aim of offering the deep black levels, high contrast and wide viewing angles of OLED alongside the color accuracy and pixel illumination that quantum dot filters can provide.

In our hands-on review at the time , we were blown away by the TVs extreme color depth, with the A95K delivering a higher level of brightness and
greater palette volume than what weve come to expect from standard OLED panels.

A traditional precursor to the annual IFA consumer tech expo in Berlin, the EISA awards are voted on by an association of 60 technology magazines, websites and social media commentators from 29 countries.

This years awards also saw LG's C2 OLED TV recognized as Best Gaming TV,
while there was a strong showing from Philips, who picked up the prizes 'Best Buy OLED TV' for the 55OLED807, best 'Home Theatre TV' for the 65OLED937 and Best Family TV for the 55PUS8807.

A full list of the 2022/23 EISA Home Theatre & Display winners can be found here . (Image credit: Steve May) Analysis: Latest awards win is another indicator thatQD-OLEDis the future of TV

Coming hot on the heels of the Sony A95Ks triumph at theValue ElectronicsTV Shootoutlast month , this weekends big awards win atEISA went some way to vindicating Sonys plans to go big onQD-OLED.

It also points further to where the future of flagship TVs looks to be heading, with the incredible contrast and significantly improved color saturationthat the hybrid display tech offers only likely to improve further as it matures.

Prices are unsurprisingly high for earlier adopters toQD-OLED, with the 65 version of the Sony A95K coming in at an eye-watering $4,000 / 3,499. Nevertheless, Samsungs similarly specified, yet significantly cheaper S95B shows that that barrier to adoption may soon start to come down.

With newQD-OLEDTVs expected to be shown off by Sony and Samsung at IFA later this year , and growing rumors of other manufacturers set to get onboard with the display tech, we cant wait to see what gets unveiled in Berlin .



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Link to news story: https://www.techradar.com/news/sony-a95k-qd-oled-4k-tv-wins-big-at-the-eisa-aw ards/


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