Project Cambria is Metas most important VR headset right now

Date:
Tue, 05 Jul 2022 12:06:04 +0000

Description:
The long-awaited Project Cambria VR headset is one of Meta's most important projects right now, can it live up to the hype?

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Meta seemingly has high hopes for Project Cambria , with a leaked internal memo saying that the upcoming VR headset is one of Metas most important investment opportunities right now.

Billed as a high-end follow-up to the hugely popular Meta Quest 2 (
previously called Oculus Quest 2 ), Cambria will come with all-new AR and face-tracking capabilities. While it will likely still be used for gaming, Meta instead seems to be pitching it towards more business and industry-focussed uses, a gamble that it will need to pay off (via Reuters ).

Thats because Meta has been having a tough time recently, financially speaking. After it announced that Facebook saw its first-ever dip in daily users earlier this year its share prices dropped, too. This drop has been further impacted by general economic downturns that CEO Mark Zuckerberg predicts could be one of the worst of recent history. In response to this, Meta has axed numerous projects like its Apple Watch rival , cut jobs and hiring, and focussed its efforts on what it believes are its most important opportunities.

Alongside Cambria, Meta is reportedly also looking to improve Reels its TikTok-like short-form video content with the aim of improving its discoverability and servicing ads alongside it to boost revenue. Can Project Cambria live up to the hype? (Image credit: Meta)

As for its VR efforts, weve not yet seen what Cambria is capable of, but recently rumored specs make it sound like a solid improvement on what the Quest 2 offers. However, itll probably cost a damn sight more, with a price
of at least $800 (around 665 / AU$1,175) expected by many analysts.

Given its high price, businesses will need to be convinced that Metas new device is essential for improving workplace productivity, or this could be a major swing and a miss for the social media giant. Gamers could come in and help pick up the slack taking advantage of the improved hardware to play the best VR games out there but they too may be put off by a price thats likely to be over double the Quest 2s cost.

With a 2022 release date on the cards, we likely dont have long to wait
before Meta properly unveils what its headset can do and then we can all decide if its a worthwhile investment or not.



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Link to news story: https://www.techradar.com/news/project-cambria-is-metas-most-important-vr-head set-right-now/


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