Apple price hikes predicted to be fairly imminent so don't wait on upgrading your Mac, iPad or iPhone

Date:
Fri, 19 Jun 2026 11:49:29 +0000

Description:
Apple is planning price hikes and they could be imminent, one analyst believes.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Apple has announced price hikes will be coming to its products These increases could be fairly imminent, according to one reporter The price changes are due to ongoing component shortages A few days ago, Apple CEO Tim Cook announced the disappointing news that unfortunately, price increases are inevitable for his companys products, all thanks to the ongoing computing component crisis . And if you were hoping that you could weather the storm a little longer, weve got some bad news: Apple device costs could be going up sooner rather than later.

Thats the expectation of Bloomberg journalist Mark Gurman, at least, who posted on X to say that he saw the price hikes as being fairly imminent. Indeed, rather than waiting until later in the year, Gurman argued that the changes were happening soon, before adding that they were not a fall thing. Gurman also noted that Apples back to school sale which usually occurs over the summer is also imminent, and that Apple might have announced the price rises now so that it can soften the blow with a summer sale, with costs ticking upwards once it is over. Latest Videos From Watch full video here:

That means that events like Amazon Prime Day or Apples back to school sale could be your last chance for some time to grab one of the best iPhones ,
Macs and iPads for a decent price. Because with parts like memory and storage still being sold at inflated levels, it doesnt look like theres much relief
on the way. Even more premium Apple CEO Tim Cook has said that Apple will
have to raise its product prices. (Image credit: Apple) Apple has created a reputation for itself as a premium brand with devices that tend to be on the more expensive side of things. But even if youre used to that positioning, price rises can hurt. You may like Tim Cook warns that 'price increases are unavoidable' for Apple products Apple boss warns of price hikes but these early Prime Day MacBook deals are a steal for pros who want to beat the 'unavoidable' increases Apple warns on RAM pricing and Samsung echoes those sentiments

And as Apple pundit John Gruber has pointed out , For Apple, prices are part of a products brand, so they dont fluctuate with component costs. That means that once the higher costs come into play, we should expect those prices to stick, Gruber believes.

Weve seen this in the past: the trash can Mac Pros price remained at $3,000 even when its specs were well out of date. Similarly, Apple adjusted UK
prices to be more in line with those in the US after the 2016 Brexit vote and hasnt reversed course a decade later. Get daily insight, inspiration and
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Gruber also points out that if Apple thinks that component prices will continue to rise throughout 2027, it will simply implement one large price hike now rather than put them up again later on. So, that means we could see
a single $200 / 200 / AU$400 jump rather than two separate $100 / 100 /
AU$200 increases, for example.

If youre considering picking up some new Apple tech, this all means it might be wise to act sooner rather than later. But its worth noting that there
might be a slight difference between Gurman and Gruber when it comes to timing.

While Gurman says the changes are imminent and will happen before the fall, Gruber feels that Apple could wait until the new iPhone 18 Pro launches in September.

Still, whatever date Apple picks to implement its price adjustments, you dont want to wait if youve got your eye on some shiny new Apple kit. Before too long, we could see Apple become even more premium than it already is. Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds. Todays best iPhone deals Contract Deals Sim Free gift Apple iPhone 17 24 months Unlimited mins Unlimited texts 10GB data 19 upfront 34.99 /mth View at Mobiles.co.uk See all prices Apple iPhone 17 Pro 36 months Unlimited mins Unlimited texts 1GB data 100 upfront 62.37 /mth View at Vodafone Ltd See all prices Apple iPhone 17 Pro Max 36 months Unlimited mins Unlimited texts 1GB data 50 upfront 54.75 /mth View at Vodafone Ltd See all prices Apple iPhone 17e 36 months Unlimited mins Unlimited texts 1GB data 30 upfront 37 /mth View at Vodafone Ltd See all prices Apple iPhone Air 36 months Unlimited mins Unlimited texts 1GB data 50 upfront 40.50 /mth View at Vodafone Ltd See all prices We check over 250 million products every day for the best prices



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Link to news story: https://www.techradar.com/phones/apple-price-hikes-predicted-to-be-fairly-immi nent-so-dont-wait-on-upgrading-your-mac-ipad-or-iphone


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