'No customer or user wakes up and says, "I hope I get to talk to a chat bot
or an AI agent today"': Survey claims brands which sound more "human" will
get ahead in the AI age

Date:
Wed, 17 Jun 2026 10:13:04 +0000

Description:
Shoppers and customers are crying out for real human connections they only want to use AI as a discovery layer, much like Google.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Consumers are experiencing 'bot fatigue' after interacting with impersonal AI, WordPress VIP finds 61% can't even name a brand that's using AI well in marketing or CX AI is emerging as a discovery layer, not a customer service replacement New research from WordPress VIP has uncovered just how much AI is impacting browsing and online shopping habits, with three in four (74%) consumers believing the Internet feels less 'human' than it did 10 years ago, largely due to AI and
automation.

40 minutes is now the average time before consumers feel so-called 'bot fatigue', where they've been interacting with too much AI and want more human connections, the study claimed. But while artificial intelligence promises to solve more and more customer service tickets, three in five (61%) consumers cannot even name a single brand that uses AI well in marketing or CX. Latest Videos From Watch full video here: Consumers are fed up with AI Additionally, shoppers and customers don't feel that AI is an advantage that businesses should shout about. They'd much rather have better experiences without the constant reminders.

Two-thirds of consumers say mentioning AI in brand messaging is a turn-off
for them rather than a selling point, and 86% still don't trust AI-generated content, including troubleshooting and support in customer service chats. You may like The thing I dislike most about AI is exactly what some users love Report claims most of us now trust a personal AI agent more than a best
friend WordPress VIP CTO spells out the future of SEO, GEO and more

Rather than replacing human workers and tools, consumers seem much happier to accept it as a replacement for other digital services, like search engine discovery. They want companies to focus on appearing in AI search results,
but they still want original human content and direct access to sources.

"No customer or user wakes up and says, I hope I get to talk to a chat bot or an AI agent today," ServiceNow Head of Global Innovation Brian Solis wrote. "Human-centered design is truer today with artificial intelligence." Are you
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Link to news story: https://www.techradar.com/pro/no-customer-or-user-wakes-up-and-says-i-hope-i-g et-to-talk-to-a-chat-bot-or-an-ai-agent-today-survey-claims-brands-which-sound -more-human-will-get-ahead-in-the-ai-age


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