'Were helping make AI skills accessible to every marketer': Adobe & LinkedIn team up to spread AI knowledge

Date:
Wed, 17 Jun 2026 09:24:00 +0000

Description:
Adobe is making free AI training available to marketing professionals through LinkedIn as AI literacy skill demand rises 113%.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter LinkedIn selected to host Adobe's AI training for marketing professionals Completed course will be
shown on LinkedIn profiles AI literacy job ads are up 113% year-over-year Adobe has teamed up with LinkedIn to launch its new AI Essentials for Marketers training initiative, in the hope that marketing professionals can stay up to date with the tech and its impacts on their roles.

It's designed to focus on real-world workflows specific to this industry, rather than just offering theoretical knowledge that marketers would have to translate to their own use cases. But best of all, the training is being made available for free via LinkedIn Learning, with additional content being
hosted on the Adobe Experience League. Latest Videos From Watch full video here: Adobe to offer AI training for marketers through LinkedIn It's unclear how long the training scheme will run for, but Adobe says it's committed to continuously updating the program as AI and marketing practices evolve.

Besides utilizing Adobe's expertise in creative software, digital marketing and AI tools, the training was also designed around LinkedIn's labor market data. The Microsoft -owned platform revealed the proportion of marketing job ads requiring AI literacy has increased 113% year-over-year, and AI skills
are now the number one focus area for marketing professionals. You may like Amazon Ads lets advertisers use your LinkedIn data to send taregetd ads on
TVs and streaming platforms Adobe wants to help your brand get recognized
even when search is getting replaced by AI Adobe will continue to learn your brand even after you've established brand guidelines AI "brand brain" will help cut out 'inefficient processes and broken workflows'

"AI Essentials for Marketers is about more than mastering new tools; its
about reimagining what creativity, marketing strategy, and customer relationships look like in an AI-powered era," Enterprise at Adobe CMO Rachel Thornton said, noting that "training and re-skilling are top of mine for
CMOs" in today's economy.

Content creation, audience targeting, campaign development and data and insights will be among the key target areas of the training. Are you a pro? Subscribe to our newsletter Sign up to the TechRadar Pro newsletter to get
all the top news, opinion, features and guidance your business needs to succeed! Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting
your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

And because the training is being offered through LinkedIn an increasingly verifiable platform completion certificates can be added directly to profiles. Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds.



======================================================================
Link to news story: https://www.techradar.com/pro/were-helping-make-ai-skills-accessible-to-every- marketer-adobe-and-linkedin-team-up-to-spread-ai-knowledge


--- Mystic BBS v1.12 A49 (Linux/64)
* Origin: tqwNet Technology News (1337:1/100)