We tore it to the ground: Apple says it built Siri AI from the ground up, but admits this wasn't the original plan a first version of its new voice assistant was ready last year

Date:
Tue, 16 Jun 2026 09:59:31 +0000

Description:
Apple completely changed its approach to Siri's AI overhaul last year,
leading to an extended wait.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Apple has explained why Siri's AI overhaul has taken so long Initially, the company built an "iterative" version on top of the existing Siri, but this didn't deliver on Apple's
vision So instead Siri was then rebuilt from the ground up Siris AI overhaul is finally set to arrive later this year, long after it was initially
promised but Apple has now shed some light on what, exactly, took so long.

In a post- WWDC talk attended by 9to5Mac and TechRadar, Mike Rockwell the Apple executive who took leadership of the Siri team last year explained that, back in 2025, the company managed to build a working version of Siri AI that was sort of incremental on top of the original Siri but that we didnt feel it was really delivering on the vision and the experience that we wanted to do.

As a result, the team then rebuilt Siri from the ground up, literally, tore
it to the ground, with the end result being a profoundly more capable Siri. Latest Videos From Watch full video here: Apple's Mike Rockwell speaking at WWD 2026 (Image credit: Lance Ulanoff / Future) A necessary shift in strategy So, in other words, it sounds like Apple pivoted away from an initial plan of adding to the existing Siri after realizing this wouldnt cut it with
expectant fans, and then started work on the lengthy job of completely rebuilding its digital assistant.

Whether this is a satisfying explanation is debatable it could be argued
that a company with as much talent and experience as Apple should have
already known what would be necessary to build a true AI assistant,
especially when there were plenty of rival models the company could look to for inspiration. You may like Apple finally unveils AI-powered Siri at WWDC 2026 Apple is reinventing Siri to catch up to ChatGPT Inside how Apple built the all-new Siri AI with Google and Nvidia's help

But it does at least go some way to explaining why this whole endeavor has taken quite so long. And while Apples initial goal of delivering an incremental upgrade might have been shortsighted, the ultimate decision to abandon that and rebuild Siri from the ground up was probably the right one, given how impressive the competition is in this space. Today's best iPhone deals Contract Deals Sim Free gift Apple iPhone 17 24 months Unlimited mins Unlimited texts 10GB data 19 upfront 34.99 /mth View at Mobiles.co.uk See all prices Apple iPhone 17 Pro 36 months Unlimited mins Unlimited texts 1GB data 100 upfront 62.37 /mth View at Vodafone Ltd See all prices Apple iPhone 17
Pro Max 36 months Unlimited mins Unlimited texts 1GB data 50 upfront 54.75 /mth View at Vodafone Ltd See all prices Apple iPhone Air 36 months Unlimited mins Unlimited texts 1GB data 50 upfront 40.50 /mth View at Vodafone Ltd See all prices Apple iPhone 17e 36 months Unlimited mins Unlimited texts 1GB data 30 upfront 37 /mth View at Vodafone Ltd See all prices We check over 250 million products every day for the best prices Follow TechRadar on Google
News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds. Make sure to click the Follow button! Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

And of course you can also follow TechRadar on TikTok for news, reviews, unboxings in video form, and get regular updates from us on WhatsApp too.



======================================================================
Link to news story: https://www.techradar.com/phones/iphone/we-tore-it-to-the-ground-apple-says-it -built-siri-ai-from-the-ground-up-but-admits-this-wasnt-the-original-plan-a-fi rst-version-of-its-new-voice-assistant-was-ready-last-year


--- Mystic BBS v1.12 A49 (Linux/64)
* Origin: tqwNet Technology News (1337:1/100)