'Some creative jobs maybe will go away, but maybe they shouldn't have been there in the first place' - quote of the day by ex-OpenAI CTO Mira Murati

Date:
Sat, 13 Jun 2026 22:00:00 +0000

Description:
OpenAI is at the heart of the biggest technological transformations in human history and one that threatens to eliminate many jobs in the creative industries

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Predictions that machines will one day replace humans in the workplaces have been made for decades. But there's a growing feeling that, with generative AI capable of performing cognitive-centric tasks with some degree of human competency, that the next few years might actually give rise to the first wave of job losses and redundancies due to AI. "Some creative jobs maybe will go away, but maybe
they shouldnt have been there in the first place if the content that comes
out of it is not very high quality." Mira Murati, June 2024 AI's threat to the job market Speaking in a discussion at Dartmouth College, Murati was opining about the capabilities of the generative AI tools that her company OpenAI were actively developing and the potential impact on the labor
market. These tools, she explained, would "lower the barrier" for anybody who would want to be creative and could even disrupt global industries, according to a CNBC report. Quote of the day This article is part of TechRadar Pro's QOTD project to provide an insight into the minds of the brightest and most recognized figures in the technology industry today and in years gone by.
Read the full series here . Over the last few years, we've seen countless projections about the potential impact that AI could have on jobs. While many see these as terrifying, Murati instead framed this as an inevitability to be welcomed. The implication was that AI-powered scriptwriting or even visualization could even lead to an increase in quality. Latest Videos From Watch full video here:

Now co-founder and CEO of Thinking Machine Labs, a startup designed to make
AI more accessible, Murati was at the heart of some of the company's biggest releases including image and video generation tools. One person's slop is another man's treasure For better or for worse, AI has certainly lowered the barrier to entry for those intent on creating content and we see this with the surge in AI-generated content that is now circulating the web . When it comes to using AI in the creative industries, however, there has been more of a mixed response. You may like AI is breaking the limits of work (not jobs) Sam Altman says AI won't lead to a 'jobs apocalypse' 'Some of our employees fear job loss, and it turns them away from AI altogether': AI is helping
boost productivity for some workers but others still say they're afraid to use it

AI generation is used in some areas, according to McKinsey , such as in dubbing content and speeding up laborious processes. Its role in content creation has been the source of heavy resistance, but it is increasingly playing a prominent role in today's best productions .

AI does pose a concrete risk to the creative industries , but there are hurdles to overcome before it can start to leave any kind of mark
exemplified by the collapsed $1 billion deal between OpenAI and Disney, following the shuttering of the Sora video generation tool . Are you a pro? Subscribe to our newsletter Sign up to the TechRadar Pro newsletter to get
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