DJI accuses Insta360 of 'blatantly' copying its Pocket 3 vlogging camera in new lawsuit, and demands ban on Insta360 Luna cameras

Date:
Fri, 12 Jun 2026 13:00:38 +0000

Description:
The DJI / Insta360 rivalry just went up a notch, with DJI accusing Insta360
of copying its Pocket 3 vlogging camera in a new lawsuit.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Insta360 launched the Luna
Ultra 8K vlogging camera on June 11 DJI filed a lawsuit on the same day, claiming Luna had copied its DJI Pocket 3 Because of the ongoing DJI ban in the US, Insta360 could enjoy unrivaled availability there No sooner has Insta360 unveiled its first vlogging cameras , the Luna Ultra and (upcoming) Luna Pro which look set to enjoy unrivaled access to the US market because
of the DJI ban than DJI has filed an Insta360 lawsuit in the US, claiming they "blatantly copy" its Pocket 3 .

For years, DJI has enjoyed near total dominance in the compact vlogging
camera market with its hugely popular Osmo Pocket series, but now it faces
two very real challenges: access to the US market, and the first
serious-rival product. DJI's latest and best vlogging camera, the Pocket 4 , was launched in April this year, but the polished Pocket 3 successor is yet
to make it to the US, given that DJI is on the FCC's 'Covered list', which currently affects any DJI products with a camera, not just its drones. So
it's unlikely to hit US stores any time soon. Latest Videos From Watch full video here:

Meanwhile, Insta360 Luna cameras have made quite the impression. Despite
being a first-generation product, the Luna Ultra is polished, and features a neat modular design that DJI Pocket cameras lack check out my first impressions of the Luna Ultra , which I've been testing at length.

Now DJI is going straight for the jugular with its lawsuit, demanding that Luna cameras are banned. I've tested both cameras, and the user experience is very similar, but the crux of the situation is whether or not Luna cameras actually violate design and utility patents, as DJI claims in its lawsuit.
You may like I tried the Insta360 Luna and it could tempt DJI Pocket fans to jump ship Insta360 Luna Ultra vs DJI Pocket 4: I've tested both, here are my first impressions "Not competing on price" Insta360 Luna might outperform
DJI instead Today's best Insta360 Luna Ultra and DJI OSMO Pocket 3 deals 369 View 389 View 389 View Show more We check over 250 million products every day for the best prices Here's the DJI camera in question, the Osmo Pocket 3. (Image credit: Tim Coleman) The DJI / Insta360 rivalry just went up a notch I spoke with Insta360 co-founder Max Richter at a pre-launch Luna event, and he told me the company was "not going to compete on price", but on premium and exclusive features. Specifically he was referring to the Luna's innovative removable remote, which features a 2-inch OLED screen, camera controls and built-in mic. Right now in the US, however, Insta360 doesn't need to rival
DJI at all, because it has a clear field in that market.

But Insta360 now faces a potential headache in the form of DJI's lawsuit. Petapixel reports that DJI has filed two patent lawsuits against Arashi
Vision Inc. which does business as Insta360 covering two alleged violations of design patents and four utility patents. Get daily insight, inspiration
and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

The lawsuit claims that Luna cameras closely copy the design and features of the Osmo Pocket 3, claiming that Insta360s new Luna line of gimbal cameras, including but not limited to the Luna Ultra, supporting accessories, and the Insta360 mobile application (collectively, the Accused Products) blatantly copy DJIs patented inventions wholesale.

The suit adds: "From its silhouette to its feature set, the Accused Products mirror what DJI has spent the better part of a decade engineering and patenting for its innovative handheld gimbal camera systems.

"The visual similarity between the Accused Products and the DJI Osmo Pocket 3 design is striking. [As shown below,] the Accused Products share the same general proportions, the same gimbal-on-handle architecture, and the same component arrangement as DJIs Osmo Pocket 3." What to read next We're getting the DJI Pocket 4 on April 16, with Insta360 waiting DJI Pocket 4 vs DJI
Pocket 3: 7 upgrades for DJI's latest vlogging camera More Insta360 Luna
Ultra images leak revealing a clever new feature And here's one of the Luna Ultra. The Luna Pro is a single-lens alternative which has more in common
with the Pocket 3 (Image credit: Future / Tim Coleman) As for the four
utility patents , DJI says that Insta360 Luna cameras and accessories "copy key features that make the DJI Osmo Pocket unique in the marketplace
including DJIs innovative subject-tracking technology, seamless gimbal-mode switching allowing the cameras shooting direction to follow user movement of the handle, and a 'locked' mode to maintain a fixed shooting direction regardless of how the handle is moved."

DJI was clearly ready with this lawsuit, given that it was filed on the day the Insta360 Luna Ultra became officially available for purchase in leading
US stores, including B&H Photo.

Many US-based vloggers will likely be watching the case with interest
they're already missing out on the excellent DJI Pocket 4, and they must be hoping that they won't also be denied the chance to buy Insta360's Luna cameras. Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds.



======================================================================
Link to news story: https://www.techradar.com/cameras/video-cameras/dji-accuses-insta360-of-blatan tly-copying-its-pocket-3-vlogging-camera-in-new-lawsuit-and-demands-ban-on-ins ta360-luna-cameras


--- Mystic BBS v1.12 A49 (Linux/64)
* Origin: tqwNet Technology News (1337:1/100)