Siris not up for that Apple explains why the new Siri AI won't become your romantic partner, in a subtle dig at ChatGPT

Date:
Fri, 12 Jun 2026 09:56:28 +0000

Description:
Siri's AI overhaul is apparently different from rival services, with two
Apple execs claiming that it won't date you, but will instead protect your privacy.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Apple execs Craig Federighi and Greg Joswiak have explained how the company's approach to AI is different
from rivals' This includes Siri AI not being interested in "sycophancy" or being a "romantic partner" They also highlight how Siri AI doesn't require
you to be a "prompt expert" but does respect your privacy Its been a long wait, but Apple s AI vision is almost here. The company's overhauled Siri voice assistant, Siri AI , is a key component of iOS 27 , which is due out later this year, and is currently in beta . But if Apple is to be believed, Siri AI wont just be a ChatGPT or Gemini clone with Siris voice.

In an interview with Mostly Human via MacRumors Apples software engineering chief Craig Federighi and marketing chief Greg Joswiak discussed the companys approach to AI and highlighted three ways that the new Siri is different from competing chatbots. The most eye-catching statements relate to how Siri AI communicates with you, and specifically that it wont act as an AI boyfriend
or girlfriend for anyone. Federighi argued that if you use many of the existing chatbots, they're really focused on engagement to a large degree.
And sycophancy, right? They kind of want to pull you in. They might encourage you to reveal things about yourself, and then use that as a basis to
establish a connection. Latest Videos From Watch full video here:

While not naming names, this is a clear dig at AI rivals like ChatGPT,
Gemini, and Grok, which do, to varying degrees, allow for this odd relationship-building. Indeed, weve heard of people falling in love with ChatGPT , using chatbots as therapists , and, even more alarmingly, that as much as 26% of Gen Z have dated an AI .

With Siri, though, apparently none of this will be possible, with Federighi going on to say that the way that we have designed Siri, Siri really wants to say 'Listen, that's not what I'm here for, right? I'm here to help you. I can help you get things done. I can help you learn about the world.' But if you try to engage Siri as a romantic partner, Siri's not up for that. Siri's 100% not into that. You may like Apple may add AI chatbots that run inside Siri here's why that's concerning Apple is reinventing Siri to catch up to ChatGPT Siris AI overhaul will be different to Apples rivals but unfinished Apples
AI Big Bet - YouTube Watch On Apples AI Big Bet Simple, useful, and
preserves your privacy The Siri AI interface in iOS 27 (Image credit: Apple / Future) Thats not the only way in which Siri apparently differs, though or the only subtle dig Apple makes here about rival platforms.

Another is in Joswiaks claim that he doesnt want iPhone users to have to become "prompt experts" which seems like a dig at the need to design complex prompts to maximize the potential of other AIs. Get daily insight,
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He added that we don't do AI for AI's sake. 'Hey, look at us, we're doing
AI.' It's 'How does AI make everything better?' And that makes our products better, our features better. Which is perhaps not so much a response to ChatGPT and Gemini as to the fact that AI is increasingly being inserted into almost every piece of software we use, whether its truly beneficial or not.

And while some other AIs can gather an alarming amount of data about you and share that with their parent companies even going so far, in Geminis case,
as to not let you save conversation histories if you dont consent to Google employees potentially viewing your chats and using them to train models
Apple claims to be taking a privacy-first approach.

On that point, Federighi said, I think it's a challenging thing for a lot of people to understand the distinction between what your iPhone knows and what, say, Apple as a company knows. Your iPhone is yours, right? Your data is yours, and it stays on your phone, and [under] your control, and Siri is
using it for you. Apple doesn't get to know any of this stuff, and that is very different [from what] I think most players in the space [are doing], and I think super important.

So, while Siri is certainly late to the AI party, it could have some real advantages over rival services, though it remains to be seen how good and
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