Prince William's Homewards programme wants to use big data and AI to stop homelessness before it happens

Date:
Thu, 11 Jun 2026 07:00:00 +0000

Description:
Salesforce provides AI know-how to help power Homewards' fight against homelessness in the UK.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Prince William-backed Homewards programme looks to use AI to boost chairty efforts Homewards is working with partners such as Salesforce to utilize AI agents and workflows Salesforce
will be providing AI agent services to help free up time and capacity A homelessness programme backed by Prince William has revealed new plans to try and tackle the issue with data and technology.

Homewards is teaming up with Salesforce to launch its new Homelessness Data Lab, which will unite over 25 organisations across business, government, and frontline services. The programme was revealed by the Prince at London Tech Week 2026, as he took to the keynote stage for its official launch, joined by leaders from Salesforce, NatWest and Bloomberg. Latest Videos From Watch full video here: Using AI to tackle homelessness "It's about building a model that shows homelessness is preventable," Prince William said at the launch, "the earlier you deal with the problem, the better."

Founded in 2023, Homewards has big aims when it comes to eliminating homelessnes, attempting to spot the signs suggesting people may be in difficulty before the damage happens. You may like Salesforce CEO Marc
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Homewards says 430,000 people are currently experiencing homelessness in the UK, which is enough to fill Wembley Stadium more than four times over.

But it has high hopes for the Homelessness Data Lab, which Salesforce UK&I
CEO Zahra Bahrololoumi explained can help improve collaboration across a
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"It's such an important project,...there's no one single cause, it can happen for a multitude of reasons," she noted, "if we can make it predictable, we
can prevent it...there's such a rich set of data."

Bahrololoumi outlined the need to better support staff to detect risk of homelessness, as Salesforce will be deploying autonomous AI agents with the Homeless Link service to handle the burden of administrative workflows, freeing up frontline workers to really connect face-to-face with those who
may be struggling.

"We're really proud to be using AI in that way, to release human capacity and enable these frontline workers," Bahrololoumi noted.

"We can only win from that...AI will help us identify the interventions that will actually work." Follow TechRadar on Google News and add us as a
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