Apple and Amazon hit with multi-million dollar anti-competitive behavior fine

Date:
Tue, 23 Nov 2021 15:10:01 +0000

Description:
Apple and Amazon allegedly restricted access to vendors, says ICA.

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Antitrust authorities in Italy have fined Apple and Amazon with combined penalties of more than 200 million for alleged anti-competitive behavior in relation to the sale of the formers products.

The Italian Competition Authority (ICA) said the two firms colluded so that only selected resellers were allowed to sell Apple products, such as iPhones, iPad, and Apple Watch, and Beats headphones on Amazons Italian marketplace. The conclusion was that these practices were against EU competition law.

The AGCM has issued a 68.7 million fine to Amazon and a 134.5 million penalty to Apple and ordered them to end their practices and ensure that all
resellers can access Amazons marketplace without discrimination. Apple Amazon Italy

Both companies have rejected the allegations, and said they plan to appeal
the fines. They argue that the practices helped by consumers by ensuring all products were genuine and subject to the appropriate level of customer service.

We strongly disagree with the decision of the Italian Competition Authority (ICA) and we intend to appeal. The proposed fine is disproportionate and unjustified, an Amazon spokesperson told TechRadar Pro .

We reject the ICAs suggestion that Amazon benefits by excluding sellers from our store, since our business model relies on their success. As a result of the agreement, Italian customers can find the latest Apple and Beats products on our store, benefiting from a catalogue that more than doubled, with better deals and faster shipping.

The ICAs ruling is the latest in a series of actions taken against major technology firms by European regulators seeking to correct that they consider to be anti-competitive behaviour in the sale and provision of both physical and digital goods and services.

Google recently lost its antitrust battle with the EU, with the blocs General Court ruling the EC was right to fine the search giant 2.4 billion back in 2017 for alleged anti-competitive practices with its shopping results.

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Link to news story: https://www.techradar.com/news/italian-regulator-fines-apple-and-amazon-euro20 0m/


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