The Sony A7 V just dethroned Nikon its rocketed to number one in Japans best-selling lists and tops our our camera buying guides too

Date:
Sat, 17 Jan 2026 18:00:00 +0000

Description:
Sony's latest full-frame mirrorless is selling like hotcakes around the
world, and has become TechRadar's own top pick in two major buying guide categories.

FULL STORY ======================================================================The
Sony A7 V is best-selling model at US and Japanese stores It also tops two of our main camera buying guides Strong all-round capabilities key to its appeal

The Sony A7 V is currently smashing it on the sales front, and that comes as no surprise to me after all, our in-depth review from late last year described it as writer Peter Fenech's "favorite Sony camera ever".

But before I get into why this 33MP full-frame camera exudes so much appeal, let's look at the latest sales figures. Japanese site Getnavi.jp reports that retailer Yodobashi ranks the A7 V as its top selling camera for the period covering the second half of December 2025, despite it being a brand-new release. Meanwhile, Sonyalpharumors.com reports that the camera is also the top seller at US retailer B&H Photo. (Image credit: Future/ Peter Fenech)

That's impressive stuff, considering it's a model that costs US$2,899 / 2,799 / AU$4,699 body only and has only just been released. But the Sony A7 V also tops two of TechRadar's own lists, being recently ranked number one following updates to our Best Camera for Photography and Best Mirrorless Camera buying guides. Why we rate the Sony A7 V so highly

Here's why the sales figures don't surprise us: the Sony A7 V is a truly wonderful camera. It all starts with its 33MP full-frame sensor, which is partially stacked and delivers a class-leading 16 stops of dynamic range
while fixing the rolling shutter problems that plagued the A7 IV.

The camera also offers blistering 30fps continuous stills shooting and the best autofocus performance we've seen from a Sony body. And, thanks to ditching the separate AI-powered autofocus and processing chips of previous Sony models in favor of a single chip that does both, battery life is class-leading to boot. (Image credit: Future/ Peter Fenech)

That's not to say the A7 V is the perfect mirrorless camera, of course our review mentions the fact that less experienced buyers will find its extensive toolset a little too complicated for comfort, plus fact that video-first
users may find the lack of open gate or 6K/8K recording a bit disappointing.

But, for the money, the Sony A7 V is a hell of a camera and arguably the best Sony camera overall, and for hybrid users who want to make use of both its stills and its video capabilities, it's a very, very tempting prospect particularly for those who've already invested in Sony E-mount lenses .

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Link to news story: https://www.techradar.com/cameras/mirrorless-cameras/the-sony-a7-v-just-dethro ned-nikon-its-rocketed-to-number-one-in-japans-best-selling-lists-and-tops-our -our-camera-buying-guides-too


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