McDonalds PS5 controller giveaway gets shut down by Sony

Date:
Tue, 03 Aug 2021 08:06:18 +0000

Description:
McDonalds Australia had plans to give away a bunch of custom PS5 controllers, but apparently didnt ask Sony for permission first.

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McDonalds Australia recently announced plans to give away a bunch of custom PS5 controllers to celebrate its 50th anniversary, but Sony has since stepped in to block the global fast food chain from delivering on its promise.

The McDonalds PS5 controller featured the companys famous Golden Arches logo on the touchpad, a yellow D-Pad and face buttons, along with a picture of
some fries and what appears to be a Big Mac Burger on the handles of the DualSense pad.

Unfortunately, it appears that McDonalds didnt get permission from Sony
before creating the custom controller, and has blocked McDonalds from giving away any of the garish-looking pads during its Stream Week event. Best PS5 games : you need to play these Where to buy PS5 : all the retailers checked Best PS5 headsets : treat your ears

In a statement to Press Start , McDonalds Australia said: Unfortunately, McDonalds stream week has been postponed and wont be going ahead this Sunday. We are unable to confirm a new date for the proposed event at this time. We will have some great prizing [sic] including Maccas 50th Birthday Hoodies and 50 channel subscriptions for each streamer to give away. We will be in
contact with the new timing as soon as we have it confirmed.

Sony PlayStation has not authorised the use of its controller in promotional materials related to the proposed Stream Week event and we apologise for any inconvenience caused. McDonalds stream week has been postponed and Sony PlayStation controllers will not be included in the giveaway. Analysis: Sonys stance isnt a surprise

While it may seem like Sony is playing the role of the party pooper by blocking McDonalds PS5 controller from being given away, it isnt really surprising. Weve seen Sony protect its intellectual property in the past, as the company has previously blocked the sale of PS5 faceplates from being manufactured. However, that didnt stop custom skin maker dbrand from creating and releasing their own PS5 Darkplates , which let you turn the white PS5
into a fetching looking black model.

It seems rather shortsighted if McDonalds Australia, who will be all too
aware of the legalities involved in making such a move, didnt reach out to Sony to strike up an agreement for its custom PS5 DualSense controller to be given away before making an announcement. Any partnership or branding for
such events usually has to be agreed by both parties, so while it might be easy to be frustrated with Sony, McDonalds Australia should also shoulder
some of the blame.

Currently, the PS5 DualSense only has three variations available: you can purchase it in Original White, Cosmic Red and Midnight Black . Were sure to see more color options and unique designs in the future, but as it stands,
the McDonalds PS5 controller wont be one of them. PS5 vs PS5 Digital Edition
: what's the difference?



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Link to news story: https://www.techradar.com/news/mcdonalds-ps5-controller-giveaway-gets-shut-dow n-by-sony/


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