Your chats with Meta AI will start affecting what ads you see on Facebook and Instagram

Date:
Thu, 02 Oct 2025 23:00:00 +0000

Description:
Meta AI will use your conversations to adjust its ads and there's no way out.

FULL STORY ======================================================================Meta will begin using conversations with its Meta AI assistant on Facebook and Instagram to personalize ads and content There is no opt-out Conversations in WhatsApp won't be used for ads for now

Talking to the Meta AI chatbot on Facebook or Instagram will start
influencing the kind of ads and other content you see in a few months. The tech giant announced that the plan to use your interactions with the AI assistant to adjust what you see will begin on December 16. And you wont be able to opt out. Meta will start notifying users of the update this month.

"Whether its a voice chat or a text exchange with our AI features, this
update will help us improve the recommendations we provide for people across our platforms so theyre more likely to see content theyre actually interested in and less of the content theyre not," Meta explained in its announcement. "For example, if you chat with Meta AI about hiking, we may learn that youre interested in hiking just as we would if you posted a reel about hiking or liked a hiking-related Page. As a result, you might start seeing recommendations for hiking groups, posts from friends about trails, or ads
for hiking boots."

Meta clearly wants people to think of its use of AI data as the same as its use of information you post publicly. But behind the usual pitch about relevance lies a sharper edge: this is about using AI chats as another rich vein of behavioral data, putting assistant conversations on par with likes, shares, and clicks in shaping your digital experience, and in monetizing it. And the only way to not have Meta AI use your data is to avoid interacting with the chatbot.

Or you could stick to WhatsApp, which remains excluded from Metas
ad-targeting plan for now. But if youve ever asked Meta AI to suggest a restaurant or recommend a workout routine, that exchange is about to become part of the invisible scaffolding behind your feed.

The company says it will respect boundaries around sensitive categories like politics, religion, sexuality, and health, but the definitions of sensitive are hardly universal, and misclassification seems inevitable. Meta AI marketing

On the other hand, it's probable that only a few users are still under the illusion that their online experience is purely organic. But treating AI chat the same as post engagement or ad clicks is new. A chatbot is not a post. And as AI assistants become more natural and conversational, it blurs the mental line between talking to a tool and feeding a data collector. The illusion of intimacy may actually increase peoples willingness to share, even as the assistant quietly takes notes for the ad engine.

Meta is a pioneer in this project, but Google has been talking about and experimenting with AI ads in Gemini and from its AI Overviews, and Amazon is using conversations with its Rufus AI chatbot for similar purposes.

There's a geographic exception to Meta AI's new role, though. The rollout skips over Europe and the UK for now, thanks to data privacy laws like the
EUs GDPR. Those regulations slow changes in the use of personal data. Meta is working to make it happen there, but it may take some time.

Whether this is a good move for Meta might depend on whether people agree
that asking a chatbot for advice about your kitchen remodel should mean
seeing related content later that day or that liking a recipe post is the
same as asking for a recipe. Meta is betting that most people will accept the convenience and wont object to the behind-the-scenes mechanics. But, if you don't want Meta AI to decide the kind of ads you see, you'll want to ask elsewhere for ideas about your next purchase. You might also like Would you use Google Gemini if it fills with ads? I tried the new Meta AI app and it's like ChatGPT for people who like to overshare Mark Zuckerberg wants everyone to have AI friends, but I think he's missing the point of AI, and the point
of friendship



======================================================================
Link to news story: https://www.techradar.com/ai-platforms-assistants/your-chats-with-meta-ai-will -start-affecting-what-ads-you-see-on-facebook-and-instagram


--- Mystic BBS v1.12 A49 (Linux/64)
* Origin: tqwNet Technology News (1337:1/100)