Fortnite creators can soon sell their own items and pay to advertise them
Date:
Fri, 19 Sep 2025 15:54:22 +0000
Description:
Fortnite creators will be able to sell items for V-Bucks directly from their island in the coming months, and keep 100% of the revenue for the first year.
FULL STORY ======================================================================Fortnite
creators will be able to sell items and cosmetics from December 2025 Until the end of 2026, they'll keep all of the profits, at which point Epic will take a 50% to help fund the game's ecosystem Creators can pay to feature
their island on Sponsored Row
If theres one thing you can say about Fortnite , its that Epic Games massive hit doesnt stand still for long.
As we wait for the new Power Rangers Megazord to arrive, the developer has confirmed that Fortnite creators and developers who build their own experiences will be able to sell in-game items. (Image credit: Epic Games)
Revealed as part of a Creator Ecosystem Update blog post , Epic announced
that as of December, developers will be able to sell items from their own in-game Fortnite islands, skipping the games own storefront entirely.
While creators will eventually earn 50% of the value of V-Bucks for items sold, Epic says from December 2025 to the end of 2026, theyll earn the entirety of that value.
As for how itll calculate that value, Epic says to determine the V-Bucks
value in US dollars in a given month, we take all customer real-money
spending to purchase V-Bucks (converted to US Dollars), subtract platform and store fees (ranging from 12% on Epic Games Store to 30% on current consoles), and divide it by the total V-Bucks spent by players.
Fortnite's average platform and store fees are currently 26% (with specific fees ranging from 12% on the Epic Games Store to 30% on console platforms). So, 50% of V-Bucks value translates to ~37% of retail spending, and 100% of V-Bucks value translates to ~74%.
Items that can be sold will fit into consumable and durable categories, with the former including single or limited-use items, and the latter including skins and other cosmetics.
If a creator wants to highlight an item for sale, they can purchase space on Sponsored Row to highlight their island to other users, and Epic says
creators will also earn additional revenue from an engagement pool which
takes into account how long players spend on a creators island, how much
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Link to news story:
https://www.techradar.com/gaming/fortnite-creators-can-soon-sell-their-own-ite ms-and-pay-to-advertise-them
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