'Later this year we plan to raise prices' says Sonos and yes, it's a response to US tariffs

Date:
Thu, 07 Aug 2025 12:53:54 +0000

Description:
If you have your eye on a Sonos speaker and live in the US, you might want to act sooner rather than later because price hikes are incoming.

FULL STORY ======================================================================Sonos has a plan to fight tariffs: raise prices It announced this in its recent Q3 earnings presentation The price hike will go into effect "later this year"

If you have your eye on a Sonos speaker and live in the US, you might want to act sooner rather than later as price hikes are incoming.

This doesnt seem to be a complete repeat of the company's 2021 hikes which
saw Sonos tech go up in price for seemingly no reason. Instead, the
multi-room audio giant says these higher costs come as a direct result of the tariffs which are making it more expensive to import from the countries in which Sonos runs its manufacturing operations.

The news comes via Sonos latest quarterly earnings presentation . The Q3 PDF includes a page dedicated to an Overview of Sonos Tariff Exposure where it explains that it shifted most of its manufacturing from China to either Vietnam and Malaysia with only certain accessories such as speaker stands
and some of its Sonance co-branded speakers still being made in China.

While that means most of Sonos' products will dodge the 30% tariff imposed on Chinese-made goods, models made in Vietnam and Malaysia will still face 20% and 19% tariffs (based on rates as of the time of writing on August 7).
(Image credit: Sonos)

Alongside these pricing adjustment plans Sonos adds that it does have some manufacturing flexibility, however it only describes moving production
between its Vietnam and Malaysian operations, rather than shifting production to the US to dodge import taxes.

So unless tariff plans change either through Trump backing down, a trade
deal with these nations, or some other governmental action Sonos tech will
be going up in price. As will, we expect, the cost of Sonos- and Sonance-branded accessories.

Precisely how much of a cost increase the actual speakers will see is yet to be announced, and we dont yet know exactly when the price hike will come either with the company perhaps waiting to see if the situation changes before making its final decision.

Sonos also says it is currently evaluating what, if any, changes it should make to its promotional strategies perhaps suggesting the discounts well see in upcoming sales (like Black Friday) might be tweaked too, in that they
could be less significant than we currently hope.

For now were speculating on what Sonos' precise actions will be; all we know for certain is that some kind of price increase is coming to the US "later this year", so if youve been waiting to buy some of the best Sonos soundbars and speakers , you might want to stop waiting. You might also like The best wireless speakers on the market, all TechRadar tested The cheapest Sonos
sales and deals for August 2025 These cheap new noise-cancelling headphones have the style of the Sonos Ace for a fraction of the price



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Link to news story: https://www.techradar.com/audio/speakers/later-this-year-we-plan-to-raise-pric es-says-sonos-and-yes-its-a-response-to-us-tariffs


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